Starbucks "whoring" netizens' creativity, lie down and win lucky!
When it comes to playing tricks, contemporary netizens are all experts, and "everything can be homophonic" is more than just a sentence. The emergence of online programs not only makes it easier for many consumers to buy a cup of coffee, but also adds customized services for products. The emergence of "Ms. Liu in the World", "Mr. Liang Chong" and "Ms. he in stir-fried cattle" made a kind of netizens laugh and imitate, and let Starbucks lie down and win.
The term "Starbucks homophonic Terrier", shared by netizens on the Internet platform, has gone viral on the Internet and attracted the imitation of many netizens. The term "Starbucks homophonic Terrier" has gone viral on Weibo. Starbucks took the opportunity to launch homophonic activities to make an ordinary cup of coffee more interesting through netizens' creativity and enhance the interaction between Starbucks and netizens.
On the other hand, Ruixing, an old rival of Starbucks in China, screwed up in this respect because the recipient's memo name was not fully displayed.
The use of homophones has long existed in ancient China, and the so-called homophones are replaced by words with similar or similar pronunciation. The ancients used the technique of "homophonic" to create a pair of brilliant couplets, or used homophones to avoid taboos.
Almost all people have no resistance to the "homophonic stem", and homophones are often used in people's daily life. When posting Spring Festival couplets during the Spring Festival, people will specially paste the word "Fu" upside down, implying that the blessing has arrived. During important exams, the parents who send the exams like to wear cheongsam to cheer the examinees up, implying success. Zongzi is hung high in front of the examinee's door, which means high school.
The emergence of homophonic words in modern society is to improve the efficiency of communication. "886" means goodbye and the end of an online chat.
Nowadays, the emergence of homophonic Terrier is more due to the ability to be "polite" in communication. Calling unfamiliar girls "sisters" may be too familiar and slightly impolite, but a "Jimei" can not only express intimacy, but also have a certain sense of distance.
If you say "take care of yourself" to others, it seems stiff and impolite, if you use the homonym "rat tail juice", it can not only express the original meaning, but also have some interest, without losing euphemism and implication.
Today's young netizens, there are a few have not heard of homophonic buzzwords, "unhappy want to cry", "Q", each homophonic Terrier buzzword has its own interesting and unique memories.
Under the warm invitation of the official Starbucks account on various platforms, netizens enthusiastically participated in the event. On many popular social platforms, netizens share their works, such as "Thank you, Ms. Hu", "Ms. Paris Fashion week", "me and you, Mr. Jiang", "Ms. Dazhan Hongtu" and so on.
Some netizens said that Luckin Coffee prefers Luckin Coffee's taste to Starbucks coffee and went to Starbucks for consumption because Starbucks homophones became popular.
Of course, every popular online term has a short life, and so is the homophonic Terrier, which is fleeting, the heat passes away, and people "reduce the fever" to the Starbucks homophonic Terrier, and the next brand and the next drink take over the stick from Starbucks.
Photo Source: little Red Book, Weibo, Internet
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