Admit it, Starbucks! You sell cups.

When it comes to the name Starbucks, many people's first impression is that it is a coffee shop. However, what is interesting is that Starbucks is much slower to update new coffee drinks than cups. Some consumers obviously prefer Starbucks' surroundings to Starbucks coffee. Starbucks is not so much a coffee shop as a cup factory.

The price of a cup of coffee at Starbucks is more than 30 yuan, and some consumers say the price is too high to afford. And Starbucks a Starbucks cup, 100 to 200 yuan, many consumers think it is very worthwhile, and even have more than 400 cups, they pay without blinking an eye. Starbucks every year on dozens of new models, dozens of coffee cups with different themes, a variety of limited and cooperative cups, Starbucks may make more money selling cups than selling coffee.

The unhealthy diet and rest of contemporary migrant workers lead to a series of sub-health problems. Water as the source of life, even if it is thirsty, some people will refrain from drinking water. In order to force themselves to drink water, some people who don't like drinking water begin to make a fuss on the water cup. There is demand means there is a market, so some merchants take a fancy to the market of water cups.

Among the many water cup brands, Contigo, Cuisine, S'well, Kor and Starbucks are recognized as five well-known brands. Among the "minimalist" water cup brands, Starbucks stands out with its gaudy design.

Among the many fancy Starbucks cups, a Cat's paw Cup launched in 2019, some people set up tents in Starbucks stores to stand in line overnight, and some people fight with innocent strangers over a cup. it was sold out in 0.07 seconds on the Tmall platform. The search volume of "Starbucks Cat claw Cup" on Taobao increased by 12000%, and a cup with an original price of only 100 yuan was also hyped to a high price of 2500 yuan. The cat wants to shake its head when it sees it.

Every time Starbucks offers a new cup, many young people are willing to empty their wallets and buy it. Starbucks partners are also generous to the new "payback plan."

The cost of drinking water for young people is getting higher and higher, and water may not be expensive, but the cup must not be lost at the starting line. It seems that with a good-looking cup, we can drink several times more water than usual.

However, it is one of human nature to like the new and hate the old. If you want to keep the enthusiasm of drinking water all the time, you need to change a new cup every once in a while.

When you have a new water cup, the senses receive information from the outside world, the old and new things stimulate the brain to different degrees, secrete hormones in the body, thus showing different levels of excitement. When the same water cup is stimulated repeatedly, the excitement of the brain will decrease until it disappears and even produces boredom. Until one day, Starbucks produced a beautiful new cup, and you chopped your hands again.

China's coffee market is growing fast, but Starbucks China's coffee products are launched very slowly, launching more than 30 new products a year. Not long ago, the "Ice shock concentrate" series is a new product in the Chinese market, but this drink has long existed in the coffee circle in Europe and the United States, the real name is "Caffe'Shakerato". Luckin Coffee only launched as many as 113 new drinks in 2021.

You may not know that Starbucks has produced beer-flavored lattes, but you can't be aware that Starbucks has produced cherry blossom cups.

Looking at a cup like this, aren't you moved? Maybe even took two more sips of water.

Photo Source: Internet

For more information about coffee beans, please follow the coffee workshop (Wechat official account cafe_style) and exchange professional coffee knowledge. Please add Wechat account kaixinguoguo0925.

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473