Russian Starbucks for sale! Change your name next month!

After Starbucks announced the suspension of its business in Russia on March 8 this year and the sudden withdrawal of the brand from the Russian market on May 24, the brand's 130 stores in Russia have been shelved and no one has been interested for months.

Until July 9, local media revealed that Pinskiy&co, a famous Russian catering company, would acquire all Starbucks' assets in Russia and would reopen under the same name, but the deal had not been completed yet.

Last night, Russian rapper Timati suddenly announced in his Ins account that Pinskiy&co had completed the acquisition of Starbucks assets in Russia, but did not disclose the amount of the deal involved.

According to the content, Starbucks' Russian assets were acquired and managed by Anton Pinsky, founder of the famous Russian catering company Pinskiy&Co, and Russian rapper Timati.

He pointed out that consumers should not expect a major rebranding, but he invited Russians to participate in the development of new names and logo designs. He also stressed that he intends to make the brand better than the world-famous mermaid on the other side of the ocean.

Timati also mentioned that the first store will open in August and that more than 200 stores will open with the best decoration by September.

Anton Pinskiy also responded to the message on Ins, confirming the post of rapper Timati. The name and logo of the coffee shop are under heated discussion, he said.

Summing up the above information, we can see that the brand name and brand LOGO of this new coffee chain have not yet been decided, but it is announced that the first store will be launched to the world in August, and the number of stores will grow to more than 200 in September. In this code clerk's mind came up with a name-abaaba (just kidding! )

As the war between Russia and Ukraine continued not long ago, Kevin Johson, former CEO of Starbucks, issued an open letter saying that Starbucks condemned Russia's unprovoked, unfair and terrible attacks on Ukraine, so it decided to stop the franchise of its operations in Russia and donate the related costs to humanitarian operations in besieged countries.

More than a month after announcing the suspension of the franchise, Starbucks abruptly announced its withdrawal from the Russian market, 130 stores were closed and employees were laid off after receiving six months' wages.

In early July, Starbucks' Russian business was taken over by Anton Pinsky, founder of Pinskiy&Co, a famous local catering company. At the time, the boss of the catering company did not disclose the terms and details of the deal.

But Pinsky mentioned earlier that when Starbucks headquarters suspended its operations in Russia in March, he approached previous Starbucks owners in Russia and made an offer. "judging from the fact that the deal has been completed now, we have made the most correct offer." (please tell me how to do it.)

Previously, some Russian market analysts predicted that the transaction value of the acquisition of Starbucks' Russian business would be between 1.6 billion and 3 billion rubles, but the exchange rate of the US dollar might continue to fall at that time. Therefore, the possibility of a successful transaction within 700 million rubles cannot be ruled out.

The acquisition of Starbucks' Russian business has been settled, which means that Starbucks, like McDonald's, will be renamed before starting operations. On June 12th, Russian McDonald's changed its name to "Vkusno i tochka" and opened.

The first store after the renaming will also be launched in August, and then what will be the name of the Russian Starbucks, LOGO? People really look forward to it!

Photo Source: Internet

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