Starbucks renamed Starbucks Coffee?! Logo has become spiritual, too!
The Russian Federation intellectual property, Patent and Trademark Office said it had recently received applications for the name of the Sturbucks coffee shop chain and three trademarks, but it was not clear which option would be the final trademark.
Just before that, Russian rapper Timur Yunusov (Timur Yunusov) suddenly announced on his Ins account that he had acquired and managed Starbucks assets in Russia with the boss of Pinskiy&co, a famous Russian catering company, and Sindika of Russian Senator Arsen Arsen Kanokov.
Timur Yunusov also said in his post that he intends to make the brand better than the world-famous mermaid on the other side of the ocean, and invited Russian netizens to work together to develop a new brand name and brand new logo.
According to Royal Bank of Canada, the application for the Sturbucks name was jointly submitted by Timur Yunusov (Timur Yunusov) and Anton Pinsky, the boss of the catering company.
In addition, Pinsky plans to register three trademarks in its own name, namely Stars Pinskiy Coffee (Star Pinsky Coffee), Stars Kanokov Coffee (Star Karnokov Coffee) and Stars Coffee (Star Coffee).
Subsequently, the Russian Business Council (RBC) confirmed from the company that produced the three trademarks that the applications were submitted by the new brand manager, but did not specify which option was the final trademark. However, this did not affect the decision on the opening time of the brand.
Even before the name and logo were ready, the rapper said in a post that the new brand of coffee shop chain would open in mid-August. This time, we have a name, logo, but when we haven't decided which one to choose, we decided that the new brand coffee shop chain will be open to the media on August 16.
It is worth noting that there have been reports that rappers and catering company bosses want to do something else, which is very different from Starbucks logo. The two originally planned to use a Lego bear as the design of the new logo and change the concept of the existing coffee chain into a place where singers and fans can meet, with each cup of coffee signed by the singer. But considering the increase in workload at a later stage, they decided that the signature would be printed on a thermal printer.
Then why didn't you use Lego bear as logo in the end? Maybe the senator disagreed. Russian netizens' views on the new logo of the chain coffee brand are as follows (all translated by google below).
Photo Source: Internet
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