Ruixing asked netizens for joint advice, netizens: contact Starbucks!

Not long after Luckin Coffee's recent joint activity, Luckin Coffee thought about getting into trouble again. Luckin Coffee asked netizens on the Little Red Book platform on Aug. 13: who do you expect Ruixin to co-sign with? Netizens are also welcome to boldly express their ideas and suggestions, making fun of "maybe it will come true".

Netizens also spoke freely in the message area, including blue cartoon characters such as Doraemon, Steve, Blue Cat, Rainbow Cat Blue Rabbit, Xiaolan, as well as some well-known food brands such as Lao Gan Ma, hometown Chicken, Wang Zai, Luobawang, KFC and so on.

What is very interesting is that this year's netizens are really honest. Luckin Coffee did not treat us as an outsider, and we did not treat Luckin Coffee as an outsider. Many netizens left comments on "Starbucks", hoping that the next co-signature opportunity of Luckin Coffee can be left to Starbucks.

Although Starbucks is Luckin Coffee's old rival in China, this idea is really very bold, but the scene of Starbucks co-signing with Luckin Coffee really wants to see it. After all, there must be a dream, what if it does come true?

In fact, this bold idea jointly signed by Luckin Coffee and Starbucks is not the first time it has appeared. The appearance of a small green hand in a warm-up poster for a joint event with sad Frog posted on Luckin Coffee's official Weibo on July 29 has sparked speculation among many netizens.

Among them, some netizens boldly speculated that the little green hand was a green mermaid from Starbucks LOGO.

In the coffee industry, joint events are common, but there are not many people who can bring fire to both sides. A successful joint activity can bring huge traffic to both parties. Netizens use the joint name to build a stem and look around for the joint name, thus lengthening the joint activity. On one side is the assist of netizens, and on the other side is the lying win of the brand. Co-signature has become the wealth code of many brands, but here is a premise, a topic that young people like to hear and see.

In the first half of the year, Luckin Coffee and the Coconut Group cross-border co-signed "Coconut Cloud Latte". The trend single product was mixed with the element of "soil flavor". The huge contrast suddenly caught the user's eye, and it was also a joint warm-up. Even if it played a thick mosaic, it could not cover the painting style of the coconut mudslide, and it was mercilessly exposed on the first day.

Coconut cloud latte officially launched, netizens thoroughly "crazy", all kinds of self-made coconut cloud around, even coconut tree spokesman Xu Dongdong also personally unlocked "coconut cloud new posture".

In the second half of the year, Luckin Coffee and sad frog co-signed, in pairs, full moon Qixi Festival, lucky with the green sad frog to play with the young people.

It can be said that Luckin Coffee has already accurately manipulated this session of young netizens, rubbing the hot topic IP, in an easy way to attract more young people to join the marketing topic. So knowing how to attract young customers is also the key to Luckin Coffee's successful turnaround.

This time, Luckin Coffee made the choice of joint names into a topic, giving the opportunity to create obstacles to this session of young netizens. Of course, netizens also "do not talk about martial arts". They also hope to see Luckin Coffee and Starbucks have a joint signature when they know that Starbucks is an opponent of Starbucks.

Photo Source: little Red Book, Internet

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