Coffee is medicine, so health! Ethiopia is the best proof!

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Ha ha ha! Actually, this is a stalk!

The origin of this stem is due to a small town called Bensa in the eastern part of Ethiopia's famous coffee-producing province of Sidamo. The town is mostly planted in the family backyard, so after the coffee is harvested, it will be sent to the town's processing station for centralized processing, and then exported in the name of the town, so the coffee beans here are also known as speckled coffee.

For the little friends in Guangdong, hearing the pronunciation of ban sha, the herbal tea DNA in the body also immediately brought a message to the brain: wow! Shasha (herbal tea) coffee?! So there is "coffee is traditional Chinese medicine, drink more to keep in good health!" Ethiopia has a coffee bean called Bansha, which is the best proof. " Such a joking statement

So is coffee a traditional Chinese medicine? Different people have different understandings, so we will not discuss them in detail here. However, in recent years, traditional Chinese medicine coffee has steadily pinched the health care of a new generation of consumers!

According to the Market Development status and Investment Prospect Forecast report of China's Health Care Industry from 2017 to 2022, young people aged 18-35 account for 83.7% of the population. Therefore, in recent years, more and more industries have crowded into the "health" track, and the combination of Chinese herbal medicines and xxx has also become a traffic password.

Of course, coffee is no exception! As the same as the traffic password of coffee, at that time is "health" first pull it to play. In 2020, in order to let more young people pay attention to and understand traditional Chinese medicine, Tongrentang opened a Chinese and Western coffee shop through coffee as a starting point. and took the lead in launching Chinese wolfberry lattes, motherwort rose lattes, Hawthorn tangerine peel American style, longan jujube hand-brewed coffee and other traditional Chinese medicine coffee products, opening up a way to maintain good health: never relax, go to the pinnacle of life, and "red dates plus coffee." I can get up early tomorrow.

The combination of traditional Chinese medicine and coffee has suddenly become a new consumption fashion sought after by young consumers. People have such a demand not because drinks really have a health-preserving effect, but also because they cannot really maintain health, so they have to fill up with a sense of ritual, so they can only choose the second best, adhering to the health principle that "staying up late is staying up late and keeping good health is not less". Has entered a new realm of "punk health".

Therefore, in addition to traditional Chinese medicine + coffee, now more and more coffee shops are decorated into traditional Chinese medicine shops / herbal tea shops, or directly transform traditional Chinese medicine stores into coffee shops, so that consumers have already felt a strong sense of health.

In these stores, except for a small number of special coffee with traditional Chinese medicine ingredients, other products are mainly boutique coffee. I hope that everyone can reduce the burden of "anger" from their hearts by drinking a cup of coffee with normal extraction.

Such an idea is actually quite good. After all, the development of the coffee industry needs these combinations with a sense of impact to stimulate the attention of public consumers to coffee. But! Not all traditional Chinese medicine can be mixed with coffee!

Nowadays, more and more people imitate the practice of "medicine into coffee" and add some proprietary Chinese medicines and medicines that avoid raw cold, such as "Huoxiang Zhengqi iced American coffee" which became popular a few days ago. It is the third part of the drug, once used improperly, the side effects can not be borne by every partner. Traditional Chinese medicine into coffee, must use medicine and food homologous materials!

These seemingly simple mash-up combinations are very testing that the makers should have some understanding of the characteristics of traditional Chinese medicine and coffee beans. On the one hand, they need to know something about the herbs themselves. On the one hand, they need to consider whether the taste of these herbs will overshadow the original taste of coffee. On the other hand, they also need to consider whether the taste of the herbs and coffee will be accepted by the public.

When many merchants put their products on the shelves, they will choose drinks that seem to have a lot of impact / popular on the Internet, but do not consider that such a match is appropriate.

Although the "medicine coffee" is very popular, each consumer has different sensitivity to each kind of medicine. Therefore, in the absence of an in-depth understanding of the "medicine" added to the coffee, people are advised not to try blindly, to be responsible for themselves, but also to others.

Photo Source: online Little Red Book

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