Starbucks 13 regular coffee beans new packaging! Starbucks Coffee Room CT has a new story to tell!

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I believe that every Starbucks partner has worried about the theme of CT (Coffee Tasting/ Coffee sharing) and Coffee classroom! When many masters take their apprentices to do CT, they will teach such a secret: "if you look up the information and stories behind the patterns in 13 conventional coffee beans on the Internet, and then determine the themes that can echo, express your ideas and express Starbucks culture!"

Unwittingly, this secret has been used for nearly 10 years, and the stories in the packaging of 13 coffee beans have been expressed in countless ways. Today, the message is no longer enough for more consumers to understand the story behind Starbucks and the actions taken for sustainable development, so Starbucks decided to redesign the packaging of these coffee beans. and released five of the latest coffee bean packaging on August 29th.

Storytelling through art has always been one of Starbucks' most important marketing strategies. If it is simply expressed through words, it will not resonate with consumers, but color can! Through the unique local culture, logos and colors of some coffee producing areas, and through hand-drawn illustrations, consumers can connect with coffee producing areas and coffee growers when choosing a type of coffee.

In the previous packaging design, the single hue of packaging colors and patterns has been unable to attract the attention of a new generation of consumers, so this design uses a bold and rich color matching, patterns and information will be more distinct. At the same time, more elements of coffee flowers, coffee fruits and local endemic plants are added to emphasize the origin of coffee and the story of farmers.

The first coffee beans to be released are elegantly roasted / lightly roasted coffee beans (rarely seen in the domestic market). Moderately roasted Pike market beans, moderately roasted Guatemala Antigua beans, deep-roasted Florna beans and deep-roasted Sumatran beans.

Veranda Blend is a shallow roasted coffee bean from Latin America. As the most common building structure in Latin America, the courtyard balcony provides a comfortable meeting place and serves as a symbol of the third space. Hummingbirds are the most common birds in Latin America, symbolizing exploration.

The new package has hummingbirds, balcony fences, coffee fruits, coffee flowers and Catharanthus roseus patterns, with rich colors, creating a lively and relaxed balcony atmosphere, so that everyone who drinks this kind of coffee can feel not only the rich natural environmental resources of Latin American coffee producing areas, but also the enthusiasm of Latin American coffee farmers.

Pike Place is a medium-roasted coffee bean from Latin America. It is named after the address of Starbucks's first store and is used to convey the spirit of Starbucks.

In the new packaging, designers pay more attention to the design elements that can further express the history of the brand and enhance Starbucks' contribution to the sustainable development of coffee. So the packaging is interspersed with coffee branches and leaves with coffee flowers and ripe fruit, and the first version of logo, Parker Market stores and travel stickers are used to mean that customers can expect consistent coffee wherever they are.

Antigua Guatemala (Guatemala Antigua) is a coffee bean from a single producing area of Antigua, Guatemala. In Antigua, coffee is a family tradition and a pride.

The new packaging design still uses the Guatemalan national bird Phoenix tail green cuckoo as the main design, and it is also a local endangered species. I hope everyone will pay more attention to environmental protection. Also added a lot of local unique plant pattern-rich packaging design, the color also changed to a warm copper hue, echoing the roasting of coffee.

Caffe Verona Coffee is actually a brand coffee bean tailored for the restaurant, which is used to make Irish coffee. The name comes from the origin of the story Romeo and Juliet. I hope that in the process of tasting it, the rich flavor of dark chocolate and caramel will remind people of romance.

The new packaging changes the original style and uses the iconic Flora Rose Dad, and adds castles, fountains and ivy, allowing consumers to further come from the romantic charm of coffee beans.

Sumatra (Sumatra) is a coffee bean (Mantenin coffee bean) from Sumatra, Indonesia. Both the color and the tiger pattern on the original package give people a sense of the calm flavor of the coffee beans, while the new package adjusts the proportion of tigers associated with palm trees and jungle landscapes.

In terms of texture, there are similarities between the shapes of tiger and palm leaves, and the layers and mysterious elements of each other will be added to the color. Encourage people to explore the charm of Sumatran coffee, but only monotonous and mellow coffee flavor.

As can be seen from the product packaging this time, Starbucks also hopes to attract the attention of a new generation of consumers. Howard has also said since his return that he is very concerned about Starbucks' relationship with young people and does not want to run a business with an aging customer base, so recently Starbucks, both drinks and products, have incorporated more elements that a new generation of consumers like, not just the classics.

Photo: Starbucks website