McCoffee broke up with McDonald's?! McCoffee renamed latte to Cream Coffee!
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What? McCoffee is breaking up with McDonald's?! Recently, a huge banner photo on the building triggered a large number of netizens to come to eat melon!
In the face of such a situation, McDonald's China also rushed to say: What's going on?! I'll ask!
In fact, in the morning, McCoffee announced on official account that it was breaking up with McDonald's, but with "McDonald's Coffee"!
The thing is, for many years, McCoffee has been set up in McDonald's restaurants, which has led many friends to equate McCoffee with McDonald's coffee. In fact, McCoffee is actually an independent coffee brand, but it is operated in a store-in-store way.
McDonald's coffee generally refers to the drip filter coffee sold in the fast food area, using pre-ground coffee powder, which is usually brewed in a pot and put aside, or after it is cooked and packed cup by cup waiting for dinner, not enough to drink can be refilled for free!
On the other hand, McCoffee is mainly freshly ground coffee, which is made by grinding coffee beans after the guest places an order (there is no free refill). The difference between the two is that the aroma, taste and mellow thickness of freshly ground coffee are stronger than those of pre-ground coffee powder.
In order to enable everyone to further experience the charm of freshly ground coffee and have an independent understanding of McCoffee, it was announced on the 30th that from September 1, McCoffee will be available as an independent image!
For McCoffee's independence this time, many netizens expressed support! Some netizens also said that this should have been done a long time ago! We can't let everyone not know the treasure brand of McCoffee!
Today, the latte is no longer the latte it used to be, and now it has a new title: button cobalt Luomai coffee custard! According to the McCoffee menu, the milk iron series has four products: milk iron, oat milk iron, thick coconut milk iron, thick milk iron.
It also uses McCoffee's exclusive custom-made M10 + beans, made from Guatemala, Colombia, Ethiopia and Rwanda, with citrus, caramel and dark chocolate flavors. But the ratio of coffee to milk has been adjusted!
According to McCafe, extracted coffee will use more coffee powder than before, and the coffee will be full-bodied. However, the amount of milk is 30% higher than the original regular latte formula of McCoffee, and its milk flavor is stronger than that of latte, hence the name "milk iron".
With the launch of the Milk Iron series, the barista Youmai Coffee revealed in the Little Red Book that the amount of coffee powder increased to 22 grams. According to a barista who claims to have worked at McCoffee for 11 years, the ratio of coffee to milk in the new cream coffee has gone up to 1:11. This one
The brand-new milk coffee products, as exclusive star products of wheat coffee, will be sold in nearly 2500 wheat coffee stores across the country for a long time.
McCoffee, which was born in Australia in 1993, appeared as an independent coffee zone, separated from a corner of McDonald's restaurant like McDonald's dessert station, and joined the Chinese market in the millennium.
With the rapid development of China's coffee market, it is estimated that the market size of China's coffee industry will exceed 1 trillion yuan by 2025, of which the market size of the current coffee industry will reach 8.97 billion yuan. So in 2020, McDonald's China announced that it would invest 2.5 billion yuan in the next three years to accelerate the distribution of coffee in mainland China, with the goal of bringing McCoffee into every McDonald's restaurant and operating in a compound (store-in-store) mode.
The business model of the store has brought great advantages to the development of the McCoffee brand. Due to less cost of independent store rent, more costs can be put into the product, and a high sex ratio product price can be set, which also brings more advantages to the "independence" of McCoffee. According to data, only 800 McCoffee stores were opened in 2020, and now the number has expanded to 2500 +. It is expected that about 1000 new McCoffee areas will be added by 2023, mainly in third-tier cities.
Photo Source: Internet
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