A month after COVID-19 's policy was liberalized! The scene of waiting in line at the milk tea coffee shop is back!

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The first small long holiday after the official release has passed! Did you spend your vacation at home or in line?!

The New Year holiday in 2023 just ushered in the "Yangkang period" of each city. Citizens went out of their homes one after another, life gradually returned to normal, and each city began to inject new vitality again! Beverage shops have begun to slowly recover their old business, with many brands beginning to reproduce the phenomenon of long queues in previous years, and even some stores exploding orders.

Recently, on the social platform, I saw many netizens posting their "queuing road" for New Year's Day holiday on the Internet. Some said that they went out to play for four hours a day and waited for two hours for dinner. There are also said that the streets and alleys are crowded with people, if not all wearing masks, do not feel that there is still an epidemic! New Year's Day holiday catering consumption hot degree, for the new year opened a good start.

Indeed, this holiday out to play estimated half of the time spent in line, do not go out to play want to order a take-out drink milk tea also need to queue, on January 2 at about 1 pm, want to order a cup of milk tea through mobile phone drink, unexpectedly found that the order system reminded that there are more than 150 cups of drinks waiting for production, and then successfully persuaded me to quit...

There are media reports, Shanghai aunt public relations director Liu Xinliang revealed: "On December 31, the overall sales ring of stores nationwide compared with last week has increased significantly, holiday first day month-on-month daily growth nearly 60%, among which North China the largest increase of a store, turnover more than four times."

Last weekend, a number of cities have entered the "Yangkang + weekend + Christmas" node superposition, micro bo hot search appeared a Zhengzhou shopping mall a day into the news of 100,000 people, up to now the number of readings has reached 200 million, this news once released caused a lot of attention, let many people sigh, this is the revenge consumption after the epidemic? Some merchants say they sell tens of thousands of strings of ice-sugar gourd a day, and customers line up in long lines. A tea brand also said that in the two stores here, the sunrise cup volume exceeded a thousand cups.

According to the food and beverage recovery news reported by local media, Guangzhou, Beijing, Shenzhen, Shanghai, Zhengzhou and other cities on New Year's Day holiday catering industry passenger flow\turnover has recovered to the same period of previous years 6~ 8%, and most stores are still growing every week, has let the industry begin to see hope, are very much looking forward to next spring can fully recover and life and work rhythm.

A week before the holiday, there is news that Naixue tea stores nationwide passenger flow has shown a significant recovery trend, among which North China, Central China, Southwest and other regions data growth is strong, store orders all appear more than 35% growth, take North China region as an example, order volume month-on-month growth 35.7%, sales of the top ten stores, except Hebei Shijiazhuang Vientiane City store, the rest are Beijing stores.

After three years of epidemic suppression, the recovery pace of the catering industry is naturally impossible to completely synchronize, the road to revitalization will not be achieved overnight, there are a few hours of queuing drinks shops, there will also be forced to close stores early home for the Spring Festival! Although it is still in a "warm and cold" stage, the overall development trend is still good, and the city's "fireworks" are already coming back a little bit.

Image Source: Network