Luckin Coffee rushed out of the country to open a shop in Singapore?! The development of coffee market in Southeast Asia remains to be seen.

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With regard to Luckin Coffee's development, many overseas friends often ask: when can we come to xxx! As a wanderer, it is certainly something to be proud and even moved to see Chinese brands rush out of the country in a foreign land.

In August last year, news of Luckin Coffee rushing out of the country spread on the Internet. Many friends in Thailand said that they met Luckin Coffee in Bangkok. The owner of this store is a Chinese who opened in late December 2020.

As soon as this article is posted, more and more friends who are also in Bangkok have verified the authenticity of the post. With the increasing popularity of the discussion, lucky officials also made a response: Thai leave! Luckin Coffee did not open a shop in Thailand! And said that the relevant departments have adopted legal means to safeguard their rights.

However, Ruixing has no intention of missing out on the fact that the Lucky brand has received expectations from consumers in overseas markets. Although it is said that he will use legal means to protect his rights, more than a year later, Luckin Coffee in Thailand is still in business, and the "official" FB also released a New year promotion a few days ago. There is also an official website!

Perhaps seeing the popularity of the brand in the Thai market, Ruixing also secretly decided to develop the Southeast Asian market. Just recently, netizens found that on his recruitment website JobStreet, Luckin Coffee posted a message about recruiting store managers in Singapore on December 16, 2022, with a salary of S $3800-4900 (about 19000-25000 yuan). In addition, the same information can be found on other popular recruitment websites in Southeast Asia.

Judging from the job requirements of recruitment information, Luckin Coffee's Singapore store manager does not need much experience. Luckin Coffee said he will provide a series of training. In addition, Luckin Coffee also posts for other positions in Singapore on JobStreet, such as marketing manager, project manager, senior engineer, etc.

Judging from the positions, typesetting and positions in all kinds of recruitment information, if Luckin Coffee really wants to rush out of the country to Singapore, then the future must not only be in Singapore, but also has great potential in the entire Southeast Asian coffee market.

Some time ago, Honey Snow Ice City has taken the lead in breaking into Thailand, and has gained the hearts of a number of local consumers since its opening, because the price is really very cheap. The prices of some drinks can almost be rolled up with roadside stalls, but there is no way to compare with roadside stalls in terms of the environment and hygiene conditions.

Nowadays, no matter which country, for mass consumers, a clean and hygienic production environment and high performance-to-price ratio are important environments for people to choose drinks. It really doesn't matter whether the coffee is really high-quality or not. the important thing is that everyone wants to drink products with stable quality and novel taste.

There is no official response to whether Luckin Coffee really wants to rush out of the country. If that's true, will Ruixing get a piece of the Southeast Asian market? We'll see.

Photo Source: Internet