What is Starbucks atmosphere Group? Research shows that studying and working in a coffee shop can improve efficiency!

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In a leisurely afternoon, a well-dressed business man and a fashionably dressed city girl were quietly in a coffee shop, holding a cup of coffee in their hands and focusing on the computer screen. Sometimes they typed a few words on the keyboard, and sometimes they frowned as if they were thinking…

Such scenes are often seen in coffee shops, and they are called coffee shop atmosphere groups.

Why work in a coffee shop? Some netizens said that working in coffee shops can improve efficiency and focus more. What was the logic behind this? Was there any medicine in coffee that could improve work efficiency?

It turned out that the customers coming and going in the coffee shop, the beautiful jazz music, the relaxed conversation and the sound of the barista knocking coffee grounds on the coffee machine caused new stimuli in their brains and inspired them to work. They called it the "coffee shop effect." Coffee Shop Effect, a BBC article titled Why You're More Creative in a Coffee Shop, also suggests that coffee shops have creative incentives that are absent in offices and homes.

Just as some people like to listen to some white noise before going to bed,(White noise: also called white noise, composed of 20~2000 Hz sound that can be perceived by the human ear, with monotonous and regular characteristics, after listening to it, it can resonate with the brain, making the brain in a quiet, relatively inactive state, and producing fatigue and drowsiness) The combination of these noises and crowds provides them with a very comfortable working environment, allowing people working in coffee shops to concentrate and improve work efficiency.

In addition, there is a psychological term called "evaluative concern," which means that the presence of others can enhance the efficiency of one's activities.

When you see everyone else working in the coffee shop, you will naturally enter the working state. The harder the people around you work, the more active you will be to work.

Just like when people around you are studying at school, you will unconsciously want to learn. This kind of coffee shop environment can help people improve their work motivation.

Moreover, coffee shops, as social places with a large flow of people, can stimulate some people's desire to express themselves, so that they can express some opinions and opinions that they dare not say at home or in the office in the past.

Another point is: the payment of sunk costs. Sunk costs are expenditures that have been made and cannot be recovered, such as time, money, emotion, energy, etc.

When you go to the coffee shop and order an American coffee to start working, all the time and money you pay can effectively help you value this coffee shop work trip. Your subconscious will think: I have come here, ordered something, brought a computer, and can't sit idle without working. (It is commonly known as "coming all the way" hahaha ~)

Most importantly, caffeinated drinks are products that keep people awake and boost the central nervous system.

This is why some people are more productive in coffee shops. However, it should be noted that not everyone can improve efficiency in coffee shops!

First, make sure you are able to concentrate and are not distracted by customers coming and going in the coffee shop or by music. After all, not everyone can concentrate in this environment with music and people.

Secondly, it is the influence of social places. Now many people feel that they are "social fear" and don't like places with too many people. If there are too many people, they may feel uncomfortable and affect their work efficiency. This is also a point that needs attention.

Then, during working hours, coffee shops are generally open from day to afternoon, and during this time some people may not be suitable for work, or do not want to work, they may prefer to think quietly at night, then coffee shop business hours may not be suitable.

Finally, the equipment in the coffee shop, if it is a modern coffee shop like Starbucks, the Internet speed is enough, charging equipment is complete, that is OK, but if it is a general traditional coffee shop, the network may not be planned to meet the use of a large number of people, then a large number of people, the Internet speed will be very card, will seriously affect work efficiency.

However, whether it was a coffee shop or any other place, as long as it was suitable for him, he could always improve his work efficiency.

Coffee shops are just one of the more representative and willing places to go. What we need is to observe and discover which environment is more suitable for ourselves. After all, occasionally changing the environment can also stimulate creativity.

Image Source: Internet