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Huawei-owned cafe?! Jiangsu Bagoe Coffee false propaganda public apology!

Published: 2026-04-10 Author: World Gafei

Last Updated: 2026/04/10, Professional coffee knowledge exchange More coffee bean information, please pay attention to coffee workshop (Weixin Official Accounts cafe_style) More fine coffee beans, please add private WeChat Qianjie coffee, micro signal: qjcoffeex About a week ago, there were several media reports that Huawei recently invested exclusively in a coffee shop

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

About a week ago, several media reported that Huawei had recently invested exclusively in a coffee shop.

Jiangsu Bague Coffee Management Co., Ltd. posted on official account on Feb. 8 that it has recently received 10 million yuan in angel round financing, with Huawei's exclusive investment and Zhong Yueju e-commerce as financial adviser.

The coffee workshop has also published related articles. The next day, a contact from the Ministry of Media Affairs said that the investment had nothing to do with Huawei and was a personal act of "former Huawei".

After the release on February 8, a number of media reported on this, but quickly deleted the manuscript. However, on February 13, Bague Coffee Management Co., Ltd. still released an article entitled "Huawei exclusive Investment", which did not mention "former Huawei personal exclusive Investment".

The discussion on this incident not only did not stop, because it involved Huawei's investment, but allowed more people to participate in the discussion.

On February 15th, Ebague Coffee Management Co., Ltd. issued an apology through official account, saying that the repeated references to "Huawei", "hw", "Huawei sole proprietorship", "Huawei Managing partner" and "hw exclusive Investment" in their previous posts were false propaganda and fabricated facts.

And clarify that the above-mentioned matters do not have any contact or relationship with Huawei Technology Co., Ltd. ("Huawei"), and apologize for causing misunderstanding among the public and infringing upon the legitimate rights and interests of Huawei. I apologize for the adverse impact on Huawei's brand, reputation and legitimate rights and interests. At the same time, it guarantees that it will not make any false propaganda related to Huawei or infringe upon the legitimate rights and interests of Huawei in the future.

According to data, this is a 24-hour, unattended shared tea room, which provides customers with an independent third-party space, suitable for business negotiations, friends gathering, leisure and entertainment, as well as tea sets and coffee utensils. Customers can use indoor facilities by themselves after renting the shared space.

Originally, the concept of providing people with shared space is a very good concept. Nowadays, people go to the coffee shop not only for a caffeinated drink, but also for a respite in their busy life. And these new multi-functional spaces also better materialize the concept of "the third space".

However, because of the temporary "cleverness", his company's reputation was damaged, and a good hand was broken in this way.

Photo Source: Internet

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