How can I run a coffee shop? How much is the price of coffee shop products?

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In the boutique coffee circle, there is an unwritten rule: only when the price is high, can we prove the quality of beans and the quality of coffee.

For a long time, the label for coffee, especially boutique coffee, can not be separated from "expensive". Whether coffee is not yet popular in China, or now coffee has become people's daily life, coffee is still a matter of course.

According to the code clerk's personal experience, I have drunk a kind of Sakuran hand-made coffee from Sidamo, Ethiopia, at prices of 30, 48 and 62. Every time I think back to 62, I feel like I'm wronged. People may think that this is the price of a coffee shop in a big city, but this is the price of a coffee shop in a small county, and the finished product of the coffee is diluted into the water.

Why would I pay the bill? Because at that time, she promised her friends to buy her hand-brewed coffee and let her choose it herself, and this cup of 62 Sakuran is already the cheapest one on the hand-made menu. The most expensive is the Jade Manor Blue label Rose Summer, the price is 158 a cup! (at that time, the market price could buy 100g)

The pricing of other coffee is also not cheap, American coffee 40 a cup. Made with beans from Brazil and Colombia. From these pricing, we can see that the store is obviously pricing indiscriminately.

Because there are many mass consumers do not know about boutique coffee, and many products that mark "boutique" will be bound with "light extravagance / small quantity". Therefore, when consumers are unable to distinguish the quality of a product, they will always distinguish by the level of the price, which also creates the phenomenon of random pricing of boutique coffee.

Perhaps some friends will say that different stores have different costs, and it is normal for prices to fluctuate. But sometimes, product pricing needs to be enough.

Consumers go to independent coffee shops to drink coffee, hoping to get the service experience that chain coffee shops can not feel. If such pricing can not give more sincere and professional service, they will not be able to get the trust of customers and the decision to repurchase.

Some coffee industry / enthusiasts define whether a coffee bean is fine or not, based on whether the coffee bean is a single producing area, SCA scoring system, rich and delicate flavor performance, home-made fresh roasting / low-batch roasting; some people will determine the variety and quality of raw beans, the degree of coffee roasting, and the final flavor performance of coffee; others say that price determines everything, expensive is not necessarily good, but cheap is not necessarily a high-quality product.

But for mass consumers, when it comes to coffee flavor and coffee bean quality, it is like involving a blind spot of knowledge, so these are nothingness for the general public. It is the service that can make the public guests feel exactly whether it is high-quality or not. Since there is a high price, there should be careful and professional service.

But unfortunately, many coffee shops are unable to meet these basic requirements. When discussing coffee pricing in independent coffee shops, people always say that we can't sell coffee at the same low price as Lucky.

But the fact that independent coffee shops are still needed proves that there is something Lucky can't do: more professional and careful service. It's worth spending more money to have a better consumer experience.

This kind of service does not allow people to "interrogate" the needs of customers all the time, but to produce every product in a professional manner, and to observe the small actions of customers when they can, to see if they can solve problems ahead of time. Improve customers' good feelings towards the coffee shop.

Boutique coffee is reflected in the quality and service, which will affect the pricing of the product, but it does not mean it has to be expensive. The operating costs and positioning of each coffee shop are different. There are many coffee beans of good quality, and there are also many high-quality coffee that can reach more than SCA80 points, and the price of most coffee beans is not high.

If you want a growing boutique coffee industry, and if you want more and more people to have a demand for boutique coffee, it is necessary for the public to feel simply and accurately that fine coffee is different from ordinary coffee / chain coffee, and service is the key.

The low price does not mean that the quality and service of coffee beans are not good, and the high price does not represent the quality and service of coffee beans. Set a high price, but only chain takeout coffee shop service, or even worse, consumers' view of boutique coffee, how can it be good?

Irrelevant to picture and text, source: network