How to open a coffee shop in the post-epidemic era? 2023 trend of Coffee Shop Management Guide

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"with a loss of 500000 after opening for ten months"

"at the age of 23, the debt is 300000, and the cafe closes in 30 days."

"after 18 days of operation, the loss exceeded ten thousand."

I don't know since when, the cost of opening a coffee shop is so high. Although the closure rate of coffee shops is high nowadays, this does not stop young people from opening coffee shops.

The unemployment rate among young people between the ages of 16 and 24 in China rose to 19.9%, a new high, according to a survey in 2022. The reason is affected by more than expected factors, employment pressure has increased, many college students can not find a suitable job after graduation, not a small number of young people are full of misery.

The Nikkei Chinese website interviewed and learned about some young people who have opened coffee shops in China and commented as follows: with the increase in the cost of living, the income gap widens, which makes ordinary young people without special assets and academic qualifications feel more and more embarrassed and wish they could do something. So you can start with a coffee machine, and coffee, which does not need a huge amount of corporate capital, has become a shortcut to realize your dream.

Although it has opened a store, it cannot be differentiated from large chain stores or make a profit, and there are many coffee shops that have to close in a short period of time. The current situation of the coffee boom in China-few winners and countless losers.

Most of the reasons for failure are too impetuous, and they do not choose to turn a blind eye to the cases and reasons of past failures. There is no investigation and understanding of the market and the needs of consumers; there is no suitable and stable product, no reasonable pricing; the early investment in opening the store is so large that there is a shortage of operating funds in the later stage. It is all the reason that the coffee shop can not continue to operate and lose money.

For people in the post-epidemic era, coffee is no longer the orientation of "extravagance" and "petty bourgeoisie". When coffee is becoming more and more everyday, when you run an independent coffee shop, you need to understand these key words: "service", "clear positioning", "cost-effective", "efficient" and "innovation".

In the World Barista Competition in the past two years, we can see that the themes of many contestants revolve around service. With the continuous development of the coffee industry in recent years, the loss of coffee services seems to be inevitable. However, this in itself is a very contradictory thing: since there are no services in the service industry, why should consumers choose?

From store consumption to home production, the consumption pattern of coffee consumers has been greatly reformed. People still choose to go to independent cafes in order to experience the professionalism of baristas and the service process that cannot be felt at home.

If there is more development in one thing, it must be done and become a market. "service" must be the most important thing to survive in so many chain and independent coffee shops.

We do not need to care about other coffee shops, other coffee shop pricing, first of all to do a good job of their own coffee shop service, their own products to do a good job to be stable, will naturally win the trust of consumers and repurchase.

"clear positioning"

There must be a clear positioning before deciding on the location of the coffee shop. In a nutshell, we need to think about the motivation for opening a coffee shop. How to make your ideas concrete. If you do not think about status, but just open a shop on impulse, it is very risky.

Before opening a coffee shop, we need to think about the following questions in order: why? When does the shop open? What kind of customers do you want to come to the store (the main customer group)? How much money do you have to open a store?

As long as the location is clear, we can find a more suitable berth and develop a stable menu that is more suitable for store positioning. For the thinking of the menu, we need to take into account the regionality, the customer class, the characteristics of the surrounding stores and the needs of nearby guests.

The performance-to-price ratio here does not mean that everyone is "rolled up" with the pricing of coffee chains, which is a very irrational thing. The biggest reason is that everyone's operating costs are different, while chain stores are blessed by investors, and ordinary independent coffee shops are fundamentally compared.

So when opening an independent coffee shop, remember not to compare it with a chain coffee shop. The more contrast, the more lost, the less confidence in the operation of their own coffee shop.

People choose independent coffee shops and are willing to pay more for a cup of coffee, which means that people want to get more things that chain coffee shops cannot experience in these price differences.

The price is more important than the stability of the product, the quality of the product is worthy of the price, and the service obtained in the process of consumption is worthy of the price.

"efficient"

The efficiency here refers to the efficient operation of the coffee shop. There are many cases in which coffee shops fail because only one person finishes everything in the store, so that everything and every order takes a long time to make. If there is only one person operating, the store can not be too large, and the menu can not be complicated.

Whether it is individual operation or cooperative operation, we must improve the standardized operation process, design the moving line of the bar and the placement of equipment, and improve the single efficiency. At the same time, we should pay attention to the quality of products and serve a customer who orders well.

"Innovation"

For new coffee shops, classic products are needed to retain customers, as well as innovative products to attract customers. Stable quality, pushing through the old and bringing forth the new, and reasonable price positioning are the prerequisites for the sustainable operation of cafes.

In the idea of product innovation, we should not only pay attention to the appearance of the product, but also pay attention to whether the taste of the product is acceptable to the public. We should not give up the taste matching between materials and materials because of blindly innovation.

At the same time, we must control the research and development of new products, and after figuring out what kind of customers we want to sell to, and anticipating the taste and style of the products, we will purchase materials for research and development. Keep in mind that there are up to two new products at a time, too many of which can easily lead to the loss of materials and eventually increase the cost of materials.

Photo Source: Internet