Kudi Coffee and Arena of Valor jointly launched Gongsun Li Yang Yuhuan Wu Zetian national style peach drunk series of drinks.

On February 28th, Coffee Coffee announced that it was co-signed with popular mobile game Arena of Valor, taking Arena of Valor's popular IP character classic image as the design inspiration, to launch Arena of Valor's customized product "Taojiu Series drinks" and limited peripheral gifts.

According to the news released so far, the joint roles this time are Gong Sun Li, Yang Yuhuan and Wu Zetian, which correspond to Taojiu Koukebing, Taojiu thick milk latte and Taojiu raw casserole latte respectively.

So far, Coffee Coffee has only released the preheating of the promotional picture, and there is no exact new time. However, some netizens have seen the relevant materials in the store, and some netizens have posted joint money bags and cup covers. Although the official did not announce the launch time of the new product, according to the clerk of the store, the new product will be officially launched on March 6.

The joint name of coffee brands is not unfamiliar, especially for Coffee Coffee, which was established only last year, the use of "joint name" to start their own brand is an important trump card of Kudi.

In just four months since the establishment of the first store, Cudi first sponsored the Argentine national football team as its sponsorship partner in China during the World Cup, and then became the general title sponsor of the 2022 Chengdu Marathon. At the beginning of the year, it was co-signed with the well-known Chao brand SMILEY, and now it is co-signed with Arena of Valor. Each time the joint name harvested a wave of heat.

At the operational level, Coffee Coffee still follows Lucky's early expansion strategy-"fast shop + ultra-low price + marketing" to grab market share.

As early as at the joint venture policy exchange meeting, Coffee Coffee shouted the slogan "the target number of stores in 2025 is 10000". According to the co-founder of Kudi Coffee, "the participating stores will cover 181prefecture-level cities across the country, with a total of about 1300 stores."

However, according to the statistics of narrow-door dining eyes, Cuddy currently covers only 81 cities and 232 stores. On Kudi Coffee Mini Program, when selecting some cities, only the stores that are about to open are displayed, but there are no optional stores, while even if Guangzhou is selected, there are a total of 12 stores, but only 5 stores are available.

Now Ruixing is trying to focus on coffee to improve the power of its products, but can Coffee Coffee succeed by following Ruixing's old path?