How did temple coffee catch on? Why do young people like to worship Buddha in temples?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

Recently, the most popular scenic spots are the zoo with pandas and the temple with the God of Wealth and Coffee.

After the Spring Festival this year, post-90s and post-00s accounted for nearly 50% of the people who booked tickets to temple scenic spots. In particular, some temples dedicated to the God of Wealth / coffee shop have become the key places for young people to clock in.

Why do young people today fall in love with going to temples?

Why do young people go to the temple? netizens replied: "between going to work and making progress, I choose incense" and "between system and relationship, I choose Buddhism." Some netizens joked that they may know that relying on their own is useless and can only rely on God.

As can be seen from the netizens' answers, it is really not easy for contemporary people. When young people go to temples, they may want to find a place for anxious souls. Listen to the sound of wooden fish, smell the incense, sit quietly under the big banyan tree, release pressure and anxiety, so that after returning to reality, you can become calm, thoughtful and love life.

Go to the temple, in order to get new spiritual support, in the event of things can also comfort themselves, "nothing, happiness is behind." Drinking coffee is also a ritual, refreshing yourself to new things through caffeine intake.

The popularity of coffee in the temple is not only a curiosity, but also a "combination of two effects."

For young people, going to a temple and drinking coffee are different in nature, but their goals are somewhat similar.

Even though the products of these temple coffee shops are often complained by netizens that they are not stable and the service is not professional, young people's love for temple coffee is still unstoppable, because temple + coffee is like giving young people "two-in-one" encouragement.

What the temple emphasizes is the sense of scene and experience, the trend emphasized by coffee and the role of caffeine, the peace of mind brought by the temple, and the stimulation of caffeine in the body to defuse anxiety, which may not be very helpful, but it is enough to cheer a person up.

Temple and coffee are also related to each other.

Apart from anxiety, the coffee shop in Yongfu Temple contributed to the renewed attention of young people in the temple. Compared with the opening of teahouses in temples, the sense of conflict brought by the addition of coffee shops not only brings new ideas to the coffee market, brings freshness to consumers, but also supports the incense business of a temple.

Up to now, there are still many netizens' evaluation of temple coffee as "unfashionable", because those who go do not really pray, and the arrival of coffee has also broken the peace of the temple. However, the arrival groups of temples over the years are mainly middle-aged and elderly, which is not a long-term solution for the operation of temples.

The young people who are attracted by all kinds of innovation, surroundings, and conflicts may be a formality, but they may also enable them to have a new understanding of the temple and find spiritual sustenance for themselves, so as to pay more attention to the temple.

For coffee and coffee shops, compared with the immutable product names and similar decorations, a coffee shop called "ci Cup" and an American cup called "Dirty annoyance" are full of Zen names that hold the hearts of restless young people who have always loved moral.

Temples need to open up new markets, attract more attention from young people, maintain the operation of temples at present and pave the way for the future. Coffee also needs temple scenes and experiences, bringing new ideas to the innovation of the coffee industry.

Photo Source: Internet