Happy tea responds to the phenomenon of cross-city drinking caused by the acquisition of refrigerator stickers in cities with high prices around refrigerator stickers.

Recently, the Weibo topic # Tea City refrigerator paste triggered a cross-city drinking phenomenon # caused a heated discussion among netizens.

The controversial city refrigerator sticker is a limited peripheral accessory launched by Xi Tea for the opening of the new store, which was first launched when the first store opened in Changchun in July last year. These refrigerator stickers incorporate relevant elements into the tea-loving logo according to the local characteristics and cultural history of the city. Just two months ago, Xicha released more than 50 new city refrigerator stickers at one time, some of which represent cities that do not have Xicha shops.

The way to get it is to buy drinks at the newly opened Xicha store in the city and get the corresponding city refrigerator stickers for free.

Xicha is indeed a design company. This series of refrigerator stickers grabbed netizens' desire for collection, and some netizens queued for two and a half hours to get refrigerator stickers. But if you want to collect refrigerator stickers from other cities, you have to go to new stores in other cities to get them. Therefore, on the social platform, you can see many posts about "looking for a refrigerator post for drinking tea collar", which simply means inviting local netizens to drink happy tea, receiving the refrigerator post and sending it to the client.

Some netizens also posted posts about the exchange of refrigerator stickers, exchanging local city refrigerator stickers in exchange for other city refrigerator stickers. Stubbornly play the refrigerator sticker into a "exchange card". Some netizens do not want to spend too much time waiting in line or waiting for someone to help them drink, so they use the "money ability" to buy other netizens' refrigerator stickers. What's more, some netizens directly put the refrigerator on the second-hand platform for sale. On a second-hand platform, the introduction word "refrigerator paste" appears after entering the word "happy tea". After clicking in, I found that the refrigerator stickers, which were originally received for free, were sold for between 40 and 100 yuan.

After the topic of # Happy Tea City refrigerator paste triggered cross-city drinking phenomenon # was hotly discussed, Xi Cha immediately posted a Weibo response, "Thank you very much for your recognition and love of Camellia City refrigerator stickers!" However, it is really unnecessary to collect this neighborhood by buying at a high price. Ah Xi will also be heartbroken for everyone's money TAT. "

Xi Tea also said that the subsequent frequency of 1-2 times a month, WeChat Mini Programs "Happy Tea GO" online cities to limit the exchange activities of refrigerator points, you can use member points in exchange for refrigerator stickers in different cities.