Buddha knows more about making coffee money than lucky Starbucks! Why is temple coffee so popular?

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Recently, I heard such a discussion: "No brand company knows how to make coffee money better than Buddha."

Looking back on nearly a year, all the major temples have started a coffee business. For this reason, some people stand on the side of tea, reprimanding young people for not understanding Buddhism and tea, while others stand on the side of coffee, believing that both Buddhism and coffee come from the West, so coffee and Buddhism are closer.

Everyone has different views, but temple coffee can become a topic of discussion after dinner, in fact, it has nothing to do with coffee itself. People pay attention to temple coffee, one is the contrast between Eastern and Western cultures, one is the unique marketing way of temple coffee, and the other is the environment of the temple and the seat of Buddha, which makes the consumption scene different. The reason for opening a coffee shop in the temple is that more and more young people come to the temple to seek comfort because of the anxiety of life and work. After all, wherever there are young people, there will be coffee.

However, the temple coffee shop sells not only coffee, but also through a Zen product name and temple environment to further ease people's anxiety.

In the face of the emotions of contemporary people, what is not taken seriously will be called "hypocritical" era, but temple coffee is the beginning of product names and packaging, carefully defusing everyone who comes with anxiety, which may be the reason why temple coffee is so popular.

In the coffee industry are all in the material (such as product / style / price). At a time when others are afraid to look at it, the temple coffee Buddhist system starts from the spiritual level, directly bringing coffee to another level, focusing on "I understand you." It is not without reason that it has become the focus of public attention. With the popularity of temple coffee, it has not only attracted a new generation of consumers, but even monks have begun to study coffee. This is not a cultural invasion, but a trend in social ways.

If we want more people to pay more attention to Buddhism, we need to create more things for the new generation to pay attention to. Photo Source: Internet

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