Brain platinum free coffee, but the rules are troublesome!?
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On November 3, the first coffee flash store of brain Platinum officially opened in Shanghai. In the official approval of brain platinum, it boasts free coffee, giving away 50 cups of coffee a day from November 3 to 5, along with the surrounding area.
For a brand that focuses on health products for the elderly, the behavior of cross-border coffee has aroused the curiosity of many netizens, saying one after another, "do you just add brain platinum?"brain platinum helps sleep, coffee is refreshing, brain platinum coffee is?"
However, after this event was issued, some netizens who participated in the event said that the organizer's brain platinum was very poor. First of all, some netizens proposed that the activity did not explain the details clearly. The netizen arrived at 8 o'clock, but the result was not opened yet. The staff said that it did not start until 08:30. After the netizens left until 08:30 arrived, another staff member said it might be around 09:30. There's never been an exact time.
According to the on-site exchange rules, you can get a cup of brain platinum coffee for free, limited to 50 cups, and a mobile phone bracket if you finish receiving the coffee. This also made a netizen dissatisfied and posted that without the three major platforms app could not afford to drink platinum coffee.
According to the rules, Project A needs to pay attention to the platinum official account of Kuaishou and Douyin, and can get a joint postcard and a commemorative medallion. Project B is to pay attention to the official account of the Little Red Book and release the Little Red Book notes with the topic # brain Platinum Coffee, with 3 pictures attached.
This also led netizens to feel that they would not be able to participate in the activity without the above three App, and according to netizens, when he went to consume, the barista who made the coffee ignored the netizen and had to check with the white clothes staff before he could get brain platinum coffee.
Another point that made netizens angry was that the staff were treated differently. When netizens suggested to the staff that they did not download one of the app, the staff directly ignored the introduction of the netizen and other people who were willing to cooperate. Some netizens said, "is it necessary to get so many things for a cup of coffee?"
However, there are other consumers who say they can buy directly without participating in the event, but also find that the drink "brain platinum latte" is only a gimmick, there is no other addition to the coffee, just an ordinary latte.
However, at present, brain Platinum hopes to add more consumers to it by joining the coffee field across the border and making use of the heat of the coffee track. However, this short-lived and non-bright spot activity may not attract the attention of many young consumers.
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