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"Tai" is outrageous! China Lucky will face 10 billion claims if it loses the lawsuit.

Published: 2024-02-22 Author:
Last Updated: 2024/02/22, Recently, according to several Thai media reports, the Royal 50R group of Thailand has formally filed a lawsuit with the court, asking the court to award China Luckin Coffee compensation for a huge economic loss of 10 billion baht, which has been accepted by the court. The incident has gone viral on Weibo. Maybe have some to eat.

Recently, according to several Thai media reports, the Royal 50R group of Thailand has formally filed a lawsuit with the court, asking the court to award China Luckin Coffee compensation for a huge economic loss of 10 billion baht, which has been accepted by the court. The incident has gone viral on Weibo.

There may be some onlookers who do not know what happened. China Ruixing will pay 10 billion baht in compensation. Now let's sort out the details of the whole incident.

In fact, the incident occurred in January 2022, when many netizens posted that Luckin Coffee's store had been found in Thailand, and that the decoration, coffee cups and handbags of the store were the same as those of Lucky in China, except for the deer image in Blue Deer logo.

The post caused a heated debate, and in August 2022, Luckin Coffee issued a solemn statement saying that Luckin Coffee did not open a store in Thailand and that the Ruixing store in Thailand was a fake store. The store "look to the left deer" logo and the direct use of the name "luckincoffee" have caused serious harm to the Lucky brand, which has been dealt with by the relevant departments of Lucky.

According to reports, Thailand Luckin Coffee Co., Ltd., a subsidiary of Thailand Royal 50R group, legally registered the Ruixing trademark with Thai business as early as 2022, and everything complied with Thai laws, regulations and procedures, and was allowed to use the trademark to operate coffee shops such as selling tea and coffee. Now it has developed and operated more than a dozen coffee shops in Thailand.

Therefore, on December 1st, the Thai Central Court of intellectual property and International Trade announced that it had decided the final trial of the trademark infringement case of the Chinese company Luckin Coffee against the Thai Royal 50R group, and ruled against the Chinese company Luckin Coffee, which was executed immediately.

Then the Thai Royal 50R Group filed a lawsuit with the court. According to the complaint of Thailand's Royal 50R Group, China Lucky has seriously damaged the commercial reputation of 50R Group. And the original plan to expand to more than 10000 coffee shops around the world, and ready to go public. However, due to Ruixing's behavior, the original plan was interrupted, resulting in serious economic losses. And before the court makes a final decision on the case, it is authorized to entrust an agent to illegally seize the property in the coffee shop of 50R Group, resulting in humiliation and loss. As a result of the allegations made by China Lucky, 50R Group funded the hiring of professional lawyers and consultants, claiming a total of 10 billion baht (about 2 billion yuan) for the costs incurred.

In this regard, netizens talked one after another, saying, "God, is there such an operation?"Mirror symmetry" and "outrageous".

However, China's lucky official Weibo responded to Thailand's claim of 10 billion baht, saying the situation had yet to be verified. There is a Thai sentence after the response, which translates as "I can't understand it, but I'm shocked!"

It is possible that Ruixing's trademark was not registered in Thailand to lead to the loss of this case, and we wait for the further development of this incident.

Photo Source: Internet

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