Nowadays, coffee shops have to watch the sky to eat?!

Since the beginning of last week, the temperature in Guangdong began to plunge into the winter night and woke up in a daze wrapped in a down jacket. yesterday, the cold air "made up a knife" again, and the temperature dropped to single digits and went for a walk outdoors. People who return indoors have been frozen stiff by the "quick-freeze mode".

What a wonderful winter enjoyment it would be to sit in a warm cafe and have a hot latte in the cold. The warmth flowing through the whole body with the hot drink greatly increases people's happiness and makes people just want to sit in the store all day.

However, this is not the case. Recently, a coffee shop owner in Guangzhou on the social platform exposed the turnover of his store that day, saying bluntly that the revenue in the store had dropped to a freezing point.

There are not a few people who are similar to this shopkeeper, and many netizens have left messages that the recent turnover in their store is also poor. "No business. Daily income 20", "no business." shops along the street look at the road every day, "three weeks after opening, record-breaking low yesterday", "no business. Daily income 20", no. Miserable today, "no, egg-holding today".

In short, the weather is too cold, the number of shoppers is plummeting, and business in independent coffee shops is in the doldrums.

Isn't that unexpected? Most people think that winter is the season for a surge in demand for hot drinks, and hot American and hot lattes in coffee shops should sell well. But according to the feedback from coffee shop owners, the reality is not exactly what they expected.

With the sudden drop in temperature and strong winds, the pedestrians on the streets also plummeted with the temperature changes. for some independent coffee shops, they chose places with low passenger flow in order to save rent costs, but now there are fewer people on the street, even fewer people come to the shop for coffee. You may not receive a single guest for a day behind the bar.

Many shopkeepers say that most of their turnover now depends on takeout, but business is generally not optimistic, because major brands have launched new products and various special activities at Christmas to attract the attention of most coffee consumers. independent coffee shops with no capital background have no choice but to do anything about the endless drainage of major coffee brands.

In order to get through this severe winter, coffee shop owners are also trying their best. A shopkeeper bought an egg machine and a sandwich machine. Maybe at first he just wanted to add some kinds to the store, but as a result, eggs and sandwiches far exceeded the coffee business.

Some shopkeepers choose to close the shop to rest, although they need to pay the rent on time, but if they go out of business, they can save some water and electricity raw materials, and it would be better to change their thinking and press down the operating costs.

Some netizens also suggested to coffee shopkeepers, for example, to add some seasonal decorations to their stores, so as to attract some consumers who like to take pictures and clock in. Many coffee shop owners understand this truth, and it is not that they have thought of doing so, but the reality of "no money" is too cruel.

The sudden drop in temperature is tantamount to a physical and mental double blow to some coffee shopkeepers, who have to bear not only the physical cold, but also the psychological blow caused by the dismal turnover of the store. Can only pin the hope of increasing the flow of people in stores on the weather, hope that the temperature will warm up as soon as possible, their own business can also add some warmth.

Picture from: Xiao Hong Shu