Coffee review

It's too abstract! McDonald's set up clocking in for eight people in the morning!

Published: 2024-04-16 Author:
Last Updated: 2024/04/16, ▲ Click to follow | Daily boutique Coffee Culture Magazine Coffee Workshop A few days ago, when some Beijing netizens took the subway, they found that McDonald's had set up an exclusive sign-in point for "early eight people" at Chaoyangmen Station on Line 6. The abstract painting style not only "woke up" every passing office worker, but also made many sleepy contestants think they made a mistake.

Click follow | Daily boutique coffee culture magazine coffee workshop

A few days ago, when some netizens in Beijing were taking the subway, they found that McDonald's had set up an exclusive sign-in point for "early eight people" at Chaoyangmen Station on Line 6. The abstract painting style not only "woke up" every passing office worker, but also made many sleepy contestants think they got off at the wrong station.

It is understood that this is the activity promotion venue created by McDonald's to promote the "15 yuan freshly ground coffee breakfast combination", which is located on the ground floor of Huamao. Through the view taken by netizens on the spot, we can learn some details of the sign-in point:

On the ground, there is a worker's standard Mac laptop keyboard, and a pair of giant hands in a white shirt are raised upward, holding a hamburger in the left hand and a latte in the right hand, which is visually taller than an adult. The background wall is McDonald's iconic yellow tone, with slogans such as "freshly ground coffee breakfast enters the 15 yuan era" and "coffee should be freshly ground and hot for breakfast".

After accidentally seeing that pair of giant "hands" with full marks of coffee and wheat, a group of workers could not help but marvel that people woke up before they drank the coffee. (from the side, the painting style seems to have become more abstract.)

Seeing McCoffee's specially created "workstation shape" this time, netizens can feel the full visual impact through the frequency screen, saying bluntly that it is too terrible, "this is some unlucky early eight clocking in", "it is in line with the mental state of hitting workers", "the smell of the class is too strong", "it is really suffocating early eight", "Thank you McGrady for waking me up early on Monday morning". Of course, there are individual "curious cats" who want to clock in at the scene in person to take pictures of this "new landmark".

On February 21, McCoffee announced a combination meal of 15 yuan per day for freshly ground coffee and breakfast. A cup of coffee with a full mark of wheat costs only 15 yuan. Customers can choose between 2 freshly ground coffee and 3 full marks of wheat.

Compared with the point price, the discount of "Breakfast + Coffee" is close to 50% discount, and its high performance-to-price ratio has also attracted a large number of wheat fans to repurchase. It is understood that the package will not only be sold in domestic stores for a long time, not a short-term promotion, but also landed on the Mai Le delivery platform, ordering during breakfast, and direct stations can enjoy a discount on distribution fees.

In fact, over the past month, in order to promote this breakfast event, McCoffee has set up very conspicuous flash clocks in many first-tier cities in China, including Jing'an District in Shanghai, Futian District in Shenzhen, and China Trade Center in Beijing.

For now, most of these sign-in places are located outdoors, alongside coffee trucks that provide surrounding prizes and meals, all designed as "yellow giant coffee cups" with full marks on their heads. The "hand" shape set up in the Chaoyangmen subway station is actually a reproduction of the characters in the official poster, which is the first in Beijing and the only one in the country.

Picture from: Xiao Hong Shu

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!

0