Collecting money for more than 10 consecutive years! Starbucks apologizes and refunds

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A few days ago, Starbucks in Japan announced that the prices of some goods in offline stores have been higher than their prices since 2014, causing consumers to overcharge the price difference for these goods.

According to an official announcement, 164 coffee beans were sold at Starbucks stores across Japan from September 12, 2014 to January 31, 2024. So much so that consumers who bought these beans paid 1 to 65 yen (about 0.05-2.94 yuan) more at settlement.

Over the past decade, Starbucks has sold 5896 bags of coffee beans with price deviations, charging users a total of 124033 yen (5606.5 yuan) more.

In response to this error, officials explained that due to the imperfect setting of the cashier system, these items still need to manually enter the weight of coffee beans after scanning the code. Once the clerk does not enter the product specification manually during the settlement, the settlement amount shown by the system will be higher than the product pricing, and customers who are not aware of the change in the number will pay for the wrong price.

Starbucks now says the flaw in the cashier system used by offline stores was corrected at the beginning of the year and will not happen again. At the same time, officials also apologize to the general public for this decade-long mistake and are willing to return the overcharged product price difference to consumers over the years.

In this regard, netizens generally believe that the time span of Starbucks erroneous charges is too long, and most people will not keep an ordinary shopping ticket for about ten years. Even if someone keeps the receipt, the printed handwriting may have been blurred and it is impossible to distinguish the specific content.

Moreover, the amount overcharged by the brand side during settlement is actually very small, so it would be better to find out the purchase records and contact the store for a refund, such as giving beverage coupons to users who have suffered losses. it is not only convenient and convenient, but also reflects the brand's sincerity in apologizing.

Of course, Starbucks also took into account the concerns and concerns of netizens, so it offered three refund plans in the announcement. Customers who use Starbucks stored value membership card to settle accounts need not worry most, because the authorities will check the purchase records of members themselves and return the overcharged product difference directly to the account, so that consumers can receive a refund without leaving the house.

Customers who use other settlement methods to buy coffee beans are a little more troublesome. They need to provide the original purchase receipt and apply for a refund at the official refund window. The staff will refund the price difference in a realistic way after checking.

If the consumer has already lost the purchase receipt, or the old receipt is illegible and unable to identify the content, the customer needs to go to the refund window to inform the staff of the shop name, type of product, quantity, time and other information at the time of consumption. You can also get a refund after checking.

Picture from: Internet

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