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Tie your hands and put them on display! The video of Gu Ming migrant workers playing a stalk attracted public outrage!

Published: 2026-04-06 Author:

Last Updated: 2026/04/06, ▲ Click to pay attention| Daily boutique coffee culture magazine coffee workshop missing straws, missing expiration dates, overturning tea buckets... When tea shops sell orders, busy workers will more or less make these mistakes while rushing orders at the bar. Although some omissions may cause trouble and make people feel annoyed, they are big

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Missing straws, missing expiration date, overturning Detong. When the order burst in the tea shop, the busy workers will more or less make these mistakes when they rush the order at the bar. Although some negligence may cause confusion and irritation, most of them are inadvertent mistakes, and the best you can do is to be scolded and deducted from the bonus.

Recently, however, a short video about Gu Ming beating workers on Xiaohongshu platform has caused a heated discussion among netizens. In the video picture, a shop assistant's hands are handcuffed by a paper cup holder and a piece of cardboard with the words "forgetting straws" is hung in front of him. Two of her colleagues are also dressed in the same costume, but the contents written on the cardboard on her chest are different, namely "the crime of missing the expiration date" and "the crime of overturning Detong".

Similar videos can be seen on Douyin, where shop assistants hang cardboard listing their "crimes" on their chests. some employees even talk about their "crimes" in the video, and can vaguely hear the laughter of the photographers. Many netizens think that the shop assistants can take a joke when they get along well with each other, so they will shoot such funny videos of their daily life together and post them on social media to make them laugh.

Some consumers also said that the "crimes" mentioned in the video are all omissions that shop assistants are easy to make at work. In view of such minor negligence, it would be too harsh to punish employees by deducting bonuses. Hanging a card to show the public is a funny way of punishment that does not harm the vital interests of employees, but also allows people to learn a lesson and avoid doing it again.

However, more people said bluntly that they could not laugh when they saw the beating workers in the video, saying that the videos were neither funny nor funny, but rather aroused the anger of the spectators.

Netizens said that in the past, when criticizing landlords and others, they would let people hang a cardboard on their chest to show off the crimes they had committed. For those who are listed in public, this is a very disrespectful and insulting behavior, which will only make people feel humiliated and embarrassed. Migrant workers regard such disrespectful behavior as an interesting game, which really makes them feel puzzled and indignant.

What made them even more angry was that some of the videos were sent by some official accounts of Gu Ming. Many people commented angrily: "Gu Ming, what do you think of our beating workers?" , "the shackles that the working people have taken off, are you wearing Gu Ming again?" and "Gu Ming, your marketing is not funny at all."

It has been pointed out that most of Gu Ming's employees are young people who are familiar with the popular stalks on the platform, and they use them for daily play and shooting short videos, which is only personal behavior.

But Gu Ming tacitly allowed the official account to post such videos on the public platform in order to attract attention and traffic, which, in the netizens' view, was extremely inappropriate, not only disrespecting hard-working workers, but also making some people who saw the video feel uncomfortable and angry.

Gu Ming's official Weibo responded this afternoon, explaining that the "playing with stalks" video on Xiao Hongshu borrowed from the ideas of "dog licking" and "double cup bracelet handcuffs" on Douyin, combined with the store work scene. played and filmed by branch employees and store employees.

Apologize for the misunderstanding caused by the video and have asked the Guangdong branch account to remove the video as soon as possible. Videos posted by store accounts on Douyin have also been removed from the shelves. In addition, officials said they would send out thousands of coupons as an apology.

Pictures from: Xiao Hongshu, Douyin, Internet

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