Sudden! Starbucks China announces high-level adjustments!

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This morning, Starbucks announced to all employees a change in China's leadership structure, which means that the coffee giant will also usher in a major transfer of power in the Chinese market after Starbucks appoints a new global CEO.

Molly Liu has been transferred from co-chief executive of Starbucks China to chief executive of Starbucks China, and Belinda Wong will continue to serve as chairman of Starbucks China, Starbucks announced.

Last year, Liu Wenjuan was appointed executive vice president and co-chief executive of Starbucks China to lead the China business together with Wang Jingying, then chairman and chief executive of Starbucks China. This is the first time that Starbucks has created a joint CEO position in the domestic market. Starbucks China noted that this leadership reshuffle further clarifies responsibilities and leadership priorities and has the support of Starbucks' new CEO and CEO Brian Niccol.

"Molly is a respected leader with an excellent track record of continuously driving innovation and achieving operational excellence in this fast-growing market in China." "I look forward to working with Molly to enhance the Starbucks experience in the Chinese market and build our future-oriented business," said Brian Niccol, chairman and CEO of Starbucks Coffee.

As for the company's appointment, Liu Wenjuan said that she is honored to lead Starbucks China into a new stage full of great opportunities, and is also happy to work side by side with 60000 partners to expand the brand's unique competitive advantage. build a deeper emotional bond with domestic customers.

Starbucks CEO Liu Wenjuan (Molly Liu)

Starbucks said that in the future, Liu Wenjuan will be responsible for leading the company's operations in the Chinese market, focusing on promoting the continued growth of the Chinese business. Over the past 12 months, the company has been gradually and smoothly handing over leadership in China to a new generation of successors.

Prior to that, the chairman and chief executive of Starbucks China was Wang Jingying from 2011 to 2021, until October 2021, when Wang Jingying stepped down as chief executive of Starbucks China because of the start of a "coffee holiday". It is understood that "coffee vacation" is a kind of employee benefit of Starbucks. Employees who have worked in the company for 10 years can apply and can take one year off after being approved. In October 2022, Wang Jingying returned as CEO of Starbucks China. )

Wang Jingying (Belinda Wong), chairman of Starbucks China

Belinda has built a large and booming business for Starbucks in the Chinese market and laid a solid foundation for our further growth. Her entrepreneurial spirit and deep affection for brands and partners have contributed to the tremendous development of Starbucks and made it one of the most successful multinational brands in the Chinese market, "Niccol said." I am very happy to have her leadership and support in planning the company's long-term vision in China.

It is reported that the curriculum vitae of Liu Wenjuan, the new CEO of Starbucks China, is as follows: undergraduate student of Fudan University in 1998 and master's degree in 2002, with bachelor's and master's degrees in international finance. After graduating with a master's degree in 2005, he joined McKinsey as a business analyst and left as an account manager responsible for the consumer goods and retail industries.

Joining Starbucks in 2012, Liu Wenjuan was the enterprise project director and general manager of Starbucks' digital innovation department since 2016. since then, Liu Wenjuan has been promoted to Chief operating Officer in 2021 and Starbucks China Joint CEO in 2023 through a series of digital innovations at Starbucks.

It is reported that under Liu Wenjuan, Starbucks' digital innovation business in China "grew from scratch" and became an important engine of the company's business growth. As of the third quarter of fiscal 2023, digital innovation accounted for 48 per cent of China's sales. Liu Wenjuan is also the architect behind the "dedicated Star delivery" and "Ke Kuai" digital ordering services, and has developed the Star Club into a leading membership system with more than 20 million active members.

Photo Source: Internet

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