White expectations! Manner's Peripheral Cup was "only announced but not included"?!

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A few days ago, a promotional post was posted on Manner's Little Red Book account to warm up for a new round of cup delivery activities. The light purple ceramic cup with pictures attracts the attention of the cup controller because of its beautiful appearance. Although the same crimson-purple ceramic cup was criticized by some users for its cracking, the surrounding parties are still moved by it.

According to the campaign strategy summarized by fans, usually the next day is the first day of the limited event as soon as Manner releases the surrounding posters. For peace of mind, some users also consulted with the Manner clerk and learned that this ceramic cup had arrived at the store. Based on this, many netizens speculated that a brand new event package might be seen on the official Mini Program and third-party platforms after 11 pm that day.

However, to everyone's surprise, the new event that fans were looking forward to did not come as promised. Some persistent users stayed up for several nights, squatting and waiting by their mobile phones. But up to now, the peripheral package they have in mind still does not appear on Mini Program.

This unexpected situation puzzled many fans. They said that as long as the official publicity campaign and related posters were released, most of the new perimeter would be put on various platforms within a day or two, instead of not being heard from in the past three or four days, as it is now.

Some impatient netizens learned about the situation with employees of their surrounding stores, who said they had not been notified of the new activity, and advised consumers to take advantage of official account's promotional messages. Some shop assistants revealed that the restricted event has been confirmed not to be launched this week, so that customers no longer have to wait.

As for the reason, it has been speculated that the arrival of strong Typhoon Connie has affected the promotion of activities in some stores in Shanghai and Jiangsu and Zhejiang provinces. Therefore, in order to launch the surrounding ceramic cups across the country at the same time, officials have to postpone the event, but there is no specific time for the event.

In response, fans who waited for several nights but expected to fail said bluntly that they had been "cheated again!" I was cheated for two days. I painted it at 11: 12:00 every night, but there was nothing. They said that since the official release of the new event, they have set the alarm clock to wait for the surrounding online, but did not expect the news of the event delay, can not help but feel that they are "full of expectations for the wrong payment."

Although this is only a limited activity, and because of sudden weather conditions have to delay the launch time, but during this period Manner did not give any explanation about the delay, remained silent, waiting for users to scratch the liver, and finally know the reason only through the grapevine on the Internet.

Netizens believe that in this incident, Manner's approach will not only make many users misunderstand that they have been "escaped by the authorities" and are dissatisfied with it, but may also affect the publicity of follow-up activities and brand image.

Picture from: Xiao Hong Shu

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