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A big rollover? Blue bottle coffee mug accused of "cheating"

Published: 2024-11-05 Author:

Last Updated: 2024/11/05, ▲ Click to pay attention| Daily boutique coffee culture magazine coffee workshop enters November, and many brands are gradually smelling the atmosphere of the end of the year, and have also released various festival-limited products in advance to create a sense of atmosphere. Every time at this time in previous years, the little blue bottle of Blue Bottle Coffee will be available in Japan

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In November, many brands gradually smell the smell of the end of the year, but also ahead of time to release a variety of festival limited goods, first create a wave of atmosphere. At this time in previous years, Little Blue bottle Blue Bottle Coffee will launch a festival series around Japan, and the classic "Qingcheng White River Cup" will be changed into new clothes with the theme of winter, so this year is no exception.

At the end of last month, Japan's Blue Bottle Coffee launched a limited edition series of 2024 holiday gifts with the theme of "delicious gifts", including a caramel clear White River Cup and a dark caramel Kinto ceramic mug, as well as Christmas restrictions such as soybean candles, Fenglui packaging, instant coffee, plates and so on.

Qingchengbai River Cup is a classic blue bottle coffee mug designed by Claska in Japan and made and fired in Youda town. It is said that since Blue Bottle coffee shop settled in Tokyo's Qingcheng district, this cup has been called "Qingcheng cup".

According to officials, the coffee cup has been released in winter for several years in a row, and this year, in order to match the "delicious" theme, the blue bottle is dressed in a warm caramel color, which quickly attracted the attention of many "cup collectors". As more and more blue bottle fans successfully unpack get products, people are also scrambling to post beautiful photos from different perspectives and boast about it.

But soon, the praise of the cup turned to be surrounded by complaints from a group of facelites, who pointed out that they had been "cheated" by the authorities, promoting that the coffee cup in the picture clearly had a rich caramel appearance, but the real thing in hand seemed to be missing a shot, directly from mocha to milk tea.

When comparing the coffee cup in hand with the official picture, the color of the buyer's show is visible to the naked eye. Even if you go to the store to choose it in person, you can also find that each cup of the same style has obvious color difference, asking people to call unbelievable.

Not only that, in addition to the obvious color difference, the quality of each cup is the same as opening a blind box, whether surprised or happy depends on "gambling", such as the small blue bottle logo is crooked, the cup body is defective, and the color is uneven. Because the real thing is really not as perfect as expected, in the end, many people chose to return it.

Due to the increasing number of complaints, experienced netizens have also explained that the difference in color difference may also be affected by the light of the shooting environment or shooting equipment. As for the uneven coloring that obsessive-compulsive disorder complains most, it is because this ceramic cup is made by a unique glazing method "Dobakake". The way in which the color is formed depends on the amount of glaze and glaze used, and the chemical changes in the firing process give each cup a different glazed appearance.

In fact, with regard to the problem of the most abusive chromatic aberration, there was a green mug on the shelves last year, when officials explained that the products sold in all markets were the same, but some of the logos would be adjusted according to different market norms. This year, Blue bottle Coffee has also made a written reminder in various channels: as each cup is hand-glazed, the color of the cup noodles may be different, please take the object as the standard.

Picture from: network screenshot

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