The defense is broken! Lucky employees do questions for joint endorsements?!

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In early November, Ruixing announced on Weibo that he would be linked with the game IP "original God". As soon as the news came out, it immediately aroused the attention and heated discussion of many gamers.

It is reported that the open world adventure game "Yuan Shen", launched by Shanghai Miha Tour Company, has been tested since 2020 and is favored by domestic and overseas players. By 2024, the number of global players of "Yuan Shen" has exceeded 300 million. The number of monthly active users is between 62 million and 150 million.

Due to the high popularity of the game, in recent years, every time it cooperates with chain brands, it can attract the attention of a large number of players, and the sales of products bound with the periphery have also increased in a short period of time. So when they learned that Lucky would work with the original God, many players began to guess which drink would be co-named with it, which game character would be made into the perimeter, and so on.

Recently, some employees on the social platform have revealed information related to joint names, including the specific time of the event, joint roles, restricted drinks and so on. At the same time, many people revealed their newly updated internal affairs and lamented that they even had to catch up on their game knowledge after work.

Judging from the pictures posted by Rui Xing's workers, there are rare more questions about the characters of the game in addition to the common beverage-making details in the examination questions jointly named with the original God.

In the eyes of senior gamers, Rui Lucky's questions are all pediatrics, which can not only be answered correctly, but also be able to talk eloquently on this basis. However, for workers who have not been exposed to the game, this information is more difficult to understand than asking them how to make a drink.

As a result, some employees who look at the internal materials several times but can't remember them can only ask the old players to help them answer the questions and ask them how to quickly remember the characteristics and nicknames of the two characters. There are also migrant workers who say they can't remember by rote, so they have to download games and play them during the break to improve their understanding.

However, while completing their tasks, some employees are also puzzled by Lucky's addition of content that has nothing to do with daily work in its internal affairs. With the experience accumulated in previous joint activities, many people think that as long as the relevant information on the order is given the prescribed cup covers, stickers, etc., why let employees spend their spare time cramming these game knowledge.

In this regard, some gamers said that although it is funny to see the picture of workers who do not play games baffled by the problem, they think that Ruixing is not asking too much for workers.

Before that, when many chain brands were working with some IP, some shop assistants who did not know enough about IP were confused when they were asked about their works, and some of them were so dissatisfied that they made poor reviews and complaints about the stores.

From this point of view, Ruixing requires employees to remember the relevant information about the game characters, so that those shop assistants who have not come into contact with the game can be familiar with it in advance, so as to avoid giving the wrong materials and so on. it can also let the majority of game players get a good experience in this joint event.

Picture from: Internet

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