The Overlord Tea Lady event was suspended, but Tea Yan actually won?!

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Now, tea brands in order to get out of the circle, scramble to advertise star endorsements, with the help of the star's own flow and heat to promote themselves. Recently, the overlord Tea Ji invited the star Lin Yi to become the brand's "good tea experience officer", and Guan Xuan will hold the offline activity of "Tea Xiangxiang roaming Star City" in Changsha on the afternoon of November 29.

After the news was released, it naturally attracted the attention of many fans. They learned in advance through all kinds of grapevine that the offline activity of the overlord Tea Ji will be held in front of the gate of the Changsha National Financial Center, and Lin Yihui will come to the scene to interact with the fans and present all kinds of autographed perimeter.

Therefore, in order to meet their idols, many people traveled thousands of miles to Changsha ahead of time to sit at the gate of the International Finance Center with small stools before the start of the event, occupying the best front row seats.

As more and more fans got the news, the number of passers-by gathered at the gate of the Changsha National Financial Center yesterday afternoon gradually increased. From the photos taken by netizens at the scene, the booth was surrounded by three outer layers of fans before the activity of the overlord Tea Girl began.

However, on the eve of the event, some staff members of the crowd gathered at the scene held up a sign saying "the event has been cancelled and please leave in an orderly manner", so that users who have been waiting for a long time no longer gather at the gate of the mall. People who arrived all the way to the scene did not want to believe it at first and stayed in the same place, but fans in the front row said they had seen employees begin to dismantle the booth and confirmed that Lin Yi would not appear before slowly evacuating.

The long-awaited event was temporarily cancelled by the organizers, which made a lot of fans very dissatisfied. They said that as the planner of the event, the overlord Tea Ji underestimated the influence of the invited stars and chose the event to be held in the International Financial Center, where the flow of people gathered, which led to a much larger number of onlookers than expected. the scene was once out of control before it was stopped by the relevant departments.

In order to calm the anger of the users at the scene, the overlord Tea Ji issued an apology for the temporary cancellation of the offline event last night, saying that it was "temporarily cancelled due to security problems." Lin Yi also recorded a video in the evening to explain and apologize to fans who had been waiting for a long time, and offered to give some compensation to fans.

Interestingly, the King Tea Ji chose the event to be held in the National Finance Center, which was pushed by the tea-looking store, perhaps with the intention of competing with this old rival. However, due to the cancellation of the event, the overlord tea concubine failed to achieve the original publicity purpose, but "made a wedding dress for others" and sent a "splash flow" to her competitors.

After learning that the event had been temporarily cancelled, fans at the scene moved to the tea face near the International Financial Center to place orders because they were angry with the tea concubine, prompting a surge in orders from nearby stores. Another netizen said that when the crowd evacuated the scene of the event, the tea face opposite the National Finance Center sent employees to send them a taste bucket to passers-by to drink milk tea.

Users who experienced the scene also spontaneously promoted the tea face under the apology post released by the overlord Tea Ji, sharing the tea color drinks they bought, so that many people teased "the flow of the sky to the tea face" and "tea color: don't make it. He suddenly stabbed himself", laughing that "tea color is suspected to be the biggest beneficiary after the cancellation of the event."

Picture from: Xiao Hong Shu

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