Mixue Ice City officials announce price increases! Customer: Running away!

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Recently, according to thepaper.cn and other media reports, a number of honey snow ice city stores in Guangzhou issued a notice on Mini Program, saying, "considering the operation of the stores, the market price of our in-house drinks | Mini Program APP drinks (including ice cream series) will be increased by 1 yuan from December 16."

It is reported that the price adjustment information in the snow ice city Mini Program and stores have been made public, not a national price adjustment. According to the official announcement, some regional stores in Guangzhou, Shenzhen and Beijing are facing price increases, and beverage prices have all risen by 1 yuan. Stores in other parts of these cities remain at the original price.

In addition, the price adjustment is mainly designed to order Tangshi and Mini Program, and the price of the third-party takeout platform remains unchanged. However, the report points out that taking Guangzhou stores as an example, the price of Honey Snow Ice City's products on the takeout platform is generally 1 yuan higher than that of eating in the restaurant.

In view of the reasons for the adjustment of product prices, a reporter learned about the situation from the customer service of the headquarters of Honey Snow and Ice City, and the other side replied, "taking into account market factors and store operation, we have made a unified adjustment for individual regional products." prices in other regions remain the same. As for whether the follow-up will continue to adjust and restore the original price, Honeysnow Ice City customer service said it had not received the relevant notice for the time being.

Before the price increases in Beijing, Guangzhou and Shenzhen, stores in some parts of Shanghai have taken the lead in price adjustments since March 16 this year, and the prices of drinks and desserts have also been raised by 1 yuan. At that time, the official replied to the reporter, "the price adjustment is mainly due to changes in operating costs, adjustments made by the comprehensive market environment, and so on."

In addition to adjusting the prices of stores in some areas of four first-tier cities, in September 2023, the brand also adjusted a number of drinks, involving stores across the country. Among them, the spring price of peach rose from 6 yuan to 7 yuan, and the price of coffee drinks increased by 1 yuan.

In this regard, Honey Snow Ice City headquarters customer service said that this is a regular product update, individual products will be optimized and upgraded. However, it also means that the prices of peach spring and coffee products in some stores have risen twice in less than a year and a half, of which peach spring rose by as much as 33%.

After the news report, the topic related to the price increase of Honeysnow Ice City went viral on Weibo, causing the attention and discussion of the majority of netizens. It is worth mentioning that compared with last year, consumers seem to have more differences on the brand's price adjustment.

After the price increase in some areas of Honey Snow Ice City last year, many consumers expressed their support. "if you go up, you will still buy it." However, in the face of this price increase, netizens' views have changed to a certain extent.

Some people say that the new price of the product is acceptable, that at a time when the economic environment is not good, it is reasonable for the brand to raise the price of drinks in order to maintain store operation. "it is understandable that other people have to take care of the cost." But there are also many price-sensitive consumers directly express their dissatisfaction, "5 yuan a cup, I choose to drink mineral water", "go up, slowly I can not afford to drink."

Picture from: Internet

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