Demand exceeds demand! Xi tea new store opened in chaos!

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Last weekend, a new tea shop in Guangzhou opened, but it attracted a large number of netizens' complaints because there were too many people at the scene and the rules around the collection were very chaotic.

On December 27, the Happy Tea account in South China announced on social media the completion of the Guangzhou Taxin store, which will officially open on the 28th. To celebrate the opening of the new store, customers come to the store seven days before the opening, then bring the location and release sign-in content and show it to the on-site staff. You can get a limited refrigerator sticker or a canvas bag.

From the brand's promotional map, this refrigerator paste is made of alloy material, with Guangzhou Tower and Xi Tea in the same frame, hollowed out in the middle, and when you are outside the new store, you can hold it up and take a photo with the real "Xiaoman waist".

As the surrounding stores are limited, and the number is small, the brand first reminds fans in the poster that it can only be obtained on the spot and cannot be reclaimed, and then it is mentioned in the warm-up paste that there are only 200 stocks available every day on a first-come-first-served basis. As we all know, the early bird catches the worm, although the opening day is a rest day, but running to the limited edition refrigerator paste, tea powder set the alarm clock to go to work earlier than usual, it can be seen that everyone is determined to win around this Guangzhou tower.

It is understood that the original collection process of Xi tea is not complicated: first, I go to the store for consumption, take a photo with the brand logo with the drink in hand, then take the store location and add the relevant topics, and after the release is successful, the page is presented to the site staff to exchange around, all adding up to only three steps.

To everyone's surprise, this refrigerator sticker is much more popular than expected. Many people said that they arrived at the store early on the opening day to place an order, only to find that not only the queue was terrible, no one came to maintain order at all, even if they bought drinks to clock in, the number around was not clear, so it was not easy to get this Guangzhou Tower refrigerator sticker.

What annoys everyone most is that the shop assistants responsible for serving meals and maintaining order do not have a unified statement on the surrounding collection requirements and distribution, or even ask which line to line up. Many people think that the brand has not been trained in place.

As the new Xicha store has opened both offline and online ordering modes, orders have already poured into the system before business hours, and when they arrive at the scene, they have to take a number to line up and then pick up drinks, and then operate according to the rules of the activity in order to get refrigerator stickers. During the queuing period, on the one hand, the surrounding quantity was seriously in short supply, causing confusion among the on-site team, and on the other hand, the store staff were vague about the rules of the activity, which made the crowd who came to pick up the surrounding area out of order.

Obviously, it was said not long ago that an order could be placed, and after a round of waiting in line, I finally got a drink. When I was about to clock in, I was told that the surrounding area had finished dispatch, and if I wanted it, I had to wait until the next day to replenish the goods. This is also on a first-come-first-served basis. For such a chaotic operation, netizens who wasted their time waiting in line said that they were really disappointed with Xi Cha this time.

Picture from: network screenshot

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