First knife in 2025! Lucky has increased prices across the board since New Year's Day?!

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Recently, a number of netizens on the social platform posted that "the first knife in 2025, Lucky raised the price" and "the first backstab in the New year is Ruixing's price rise."

Consumers posted their Mini Program ordering interface, saying that in Ruixing stores in office buildings and ordinary business circles, the noodle price of raw coconut latte was 29 yuan a cup, while only in large shopping malls it was 32 yuan. After New Year's Day, the menu of Ruixing stores nearby is full of unified 32 yuan.

The change in face price also affects the price of drinks after discount. Some users who bought vouchers said that they could place orders directly with vouchers, but now if they use vouchers, some drinks will have to make up for the price difference before they can place an order. "originally, I had 29 coupons. Now the ordinary one still costs 3 yuan, the new model needs 6 yuan, and 29 can only order the raw coconut American style."

In addition, some netizens said that after the price of the store went up, the convertible drinks of the group purchase coupons they had previously hoarded also changed. "the long-term 29 yuan coupons I had previously hoarded could only buy fortified American style or lattes" and "all the group purchases I bought before had changed the content that tasted good and all of them were removed from the shelves and left a bunch of bad ones."

The emergency caught Rui Lucky fans by surprise and opened Mini Program to see if they could continue to drink 9.9 yuan of "life water". Fortunately, according to feedback from netizens everywhere, the price increase should only occur in some areas, with most users saying that they have not yet raised the price in their city and can still enjoy the happiness of 9.9 yuan coffee.

However, Lucky's measures to raise the price of drinks in some areas still worry some netizens. In fact, since last year, many lucky stores have reduced their choice of 9.9 discount coupons, saying, "9.9 can drink too little," they said. Some users said that the number of discount coupons they received on their Mini Program accounts was reduced and the discount was not as strong as it used to be.

Nowadays, Ruixing stores in some areas are quietly doing great things, raising prices without warning, changing the options for redeeming drinks with vouchers, and so on, making fans worry about whether the good life of 9.9 yuan a cup of coffee is coming to an end.

In response to consumer feedback on the increase in the price of drinks, there are media and lucky to verify. Several stores, including Shanghai and Guangdong, said they had not been notified of an increase in beverage prices, but some in Sichuan and Zhejiang said New Year's Day did raise prices since 2025. Hangzhou Yiruixing store said that since January 1, the stores in some business circles have been lined up, and the drinks have all risen by 3 yuan, and by about 1.2 yuan after a 20% discount.

The official response said that due to the comprehensive factors of materials, transportation costs and business circles, the prices of each store are different due to different discount intensity, and the specific price depends on the store menu. Rising customer service said that at present, there is no notice of price adjustment, only some drinks enjoy 9.9 yuan special exchange discount, but the specific price is also subject to APP display.

Picture from: Internet

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