This store doesn't serve idiots?! A milk tea shop slogan arouses public outrage

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Recently, a local milk tea shop in Hunan has attracted the attention and discussion of many netizens because of the conspicuous slogans posted in the store.

According to the photos taken by customers, a large red and white slogan was posted in a conspicuous position in the milk tea shop, which read, "if we don't serve idiots, please go to the place where the milk is produced before opening the'a few days' milk shop." on the bar in the store, there is a warning sign saying, "it is risky for our store to use Nestle milk to drink home-grown milk!" .

When they saw the two slogans, the first reaction of many netizens was that the meaning of the slogan was unclear. "I can't understand the meaning of the slogan." some people teased that they might need a Chinese translation to understand what the slogan was trying to say. People with obsessive-compulsive disorder complain about the typesetting and art of slogans, "vertical arrangement is not done in quotation marks (clenched fists)" and "forget about whether this typesetting can be done by a better artist."

On the other hand, those who see the inside through the surface cannot help but speculate that this milk tea shop, which features pearl milk tea made from brown sugar, may be marketing its own brand in a unique way. at the same time, aiming at competitors in the industry, "I thought you said tea face" and "I didn't mean Chen Wending or burning beads."

In this regard, many people think that these two slogans seem to boast that their beverage materials are exquisite and worthy of consumer trust. However, because of its use of words and expressions, the impression given to passers-by is that "Yin and Yang peers insulted consumers", persuading customers who wanted to enter the store to try.

However, some local citizens are no longer surprised by the behavior of this milk tea shop. They revealed that the store originally imitated Honey Snow Ice City, launched milk tea, fruit tea and other products, only recently transferred to the Pearl Milk Tea track.

Nearby residents said they had been misled to place the wrong order because of posters at the door that were highly similar to Honeysnow Ice City. Some customers also noticed the slogan of "ruddy daughter's face" in the tea shop, thinking that it had the same meaning as "pearl milk tea, which is safe to drink as a daughter" by sologan.

Many people say bluntly that this milk tea shop is like a "hodgepodge of several brands", without its own brand characteristics, while the drinks in the store are "do as soon as they are hot", which is seriously homogenized with the popular tea drinks on the market. Perhaps because of the characteristics that do not impress customers, some speculate that the store owner came up with the marketing method of writing slogans so that customers can know more about their own brand.

However, in the eyes of the public, this slightly offensive slogan for the milk tea shop is like throwing a stone at its own feet, not only failed to achieve the desired results, but also aroused customer dissatisfaction and disgust. As netizens say, regardless of whether the slogan is trampling on a peer, using the negative word "idiot" to describe a customer entering the door can make people uncomfortable and discourage customers from wanting to place an order.

Picture from: Internet

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