New turmeric products are lightning protected?! Gu Ming changed the formula overnight!

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If you make a list of the popular drinks in the tea circle this year, fruit and vegetable tea is bound to be on the list. Since Xi Tea became popular with fruit and vegetable tea last year, many chain brands have broken into the track and launched new products, using a variety of fruits and vegetables as the main materials in the production of drinks.

In addition to cherries, strawberries and oranges in season, kale, wheatgrass, beets and other vegetables also frequently appear in the kitchen of tea shops. But with the growing popularity of fruit and vegetable tea, these well-known fruits and vegetables no longer have the initial sense of mystery. In order to make their drinks stand out among their competitors, some tea brands pay attention to raw materials. For example, Gu Ming, which recently launched a new type of fruit and vegetable tea, has chosen a minority of turmeric to make drinks.

When many consumers hear about Gu Ming's new turmeric series, their first reaction is that "Gu Ming adds ginger to orange juice, which sounds evil." In fact, turmeric looks and names similar to ginger, but they are not the same thing. According to some users, turmeric is not as spicy as ginger, but tends to be earthy, and the aroma and taste of the two are obviously different.

However, for customers who come into contact with turmeric for the first time, many people wave their hands again and again after trying Gu Ming's new product, tangerine and turmeric, saying frankly that the taste of turmeric is beyond their acceptance, "ginger-flavored detergent", "the first mouthful of hand sanitizer, hand sanitizer?" , "orange juice with strange taste".

Some people say that although citrus, pineapple and other fruits are added to the drink to adjust the taste, it is really difficult for people who are sensitive to ginger. They just think that the cp of this group of fruits and vegetables is too weird and say bluntly that they will not rebuy this kind of curious drink.

It is worth mentioning that, in addition to the tangerine turmeric whose name reflects the ingredients, Gu Ming has also quietly added turmeric to a drink called "Big Orange with Sauce Grain" in Shangxin, causing complaints from many old users.

It is reported that juicy granulated tangerine was a popular seasonal drink last year, and many fans naturally placed orders to buy it as soon as they learned that they were in love with their return. Unexpectedly, the brand changed the drink formula, "turmeric has been added this year, it is really invincible," and "although it is pure natural, it is really weird, do not drink hot inexplicable."

In the eyes of regular users, the juicy orange was loved by many customers last year because of its refreshing taste, but this year the brand's innovative move of adding turmeric to the popular drink is icing on the cake, directly discouraging fans who love the drink. Some people say that although turmeric is a healthy ingredient, it does not mean that the public can accept the unique taste and the suddenly changed recipe. They have expressed their dissatisfaction to the brand, demanding that it be changed back to the original version.

Maybe the voice of consumers was too strong, or the stores received so many complaints that Gu Ming issued a notice to the stores the night after the menu was updated, changing the formula of this bursting juice-grained tangerine overnight. Turmeric version and orange version are launched on Mini Program for consumers to choose.

Picture from: Xiao Hong Shu

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