Can you drink 20 strawberries in one cup?! Lucky launches strawberry fruit tea

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

When it comes to strawberry season, major chain brands have launched season-limited drinks with strawberries as the protagonist, and Lucky has recently launched a seasonal mouthful of Strawberry Juice.

Through the product poster, we can see that Ruixing's introduction to the new product is a refreshing fruit tea with "20 strawberries per cup". Coupled with the packing cups with more than a dozen fresh strawberries in the hands of the anchors in each studio, many fruit and tea lovers were surprised and moved by this, feeling that they were lucky to follow in the footsteps of tea brands and began to use fresh fruit to make fruit tea.

However, when users drank Strawberry Juice, who was happy to place orders, all frowned. Bluntly, this is completely different from what they think of as fruit tea. "Strawberry jam tastes bad with water", "doesn't taste like tea", "tastes like canned strawberries", "this style should be renamed strawberry brush pot water", "strawberry bath water + strawberry stump that has been dead for a long time".

Many consumers said that Lucky's Strawberry Juice can drink sticky strawberry jam and some strawberry particles, but on the whole, it is still "different" from the fruit tea they expected. It's not made of fresh strawberries. While some people were disappointed with this drink, they could not help questioning Lucky's new product promotion, "it is said that it is fruit tea made of 20 strawberries. where are those 20 strawberries?" .

According to the feedback from the users who bought the new product, in addition to the official broadcast room, there are many anchors on the platform promoting Ruixing's new product and selling discount coupons. In the introductions of these anchors, there is frequent emphasis on "20 strawberries in a cup" mentioned in the official propaganda. Some anchors also use fresh strawberries when promoting new products. "taking a cup full of strawberries is said to be freshly squeezed."

But in the new product-making video posted by Lucky employees, instead of washed fresh strawberries, they added thick strawberry jam to the snow pot. In Mini Program's product details, it is explained that the "20 strawberries" mentioned in the slogan is the result of the conversion of strawberry jam in the drink according to the formula, not the literal "20 strawberries".

therefore. Some customers thought that the live promotion of Ruixing's new product was seriously inconsistent with the reality, and said angrily that they wanted to try it because they saw the "20 strawberries" in the promotion, but what they drank was a little sweet water made with strawberry jam. Lucky workers are also a little helpless about this, saying that because platforms such as the studio deliberately emphasize it during publicity, so that some guests have misunderstandings about the new products, so that they have to spend time and energy to explain in the face of customers' questions.

However, regular customers who are familiar with Lucky's product promotion say frankly that they already know the official routine, saying bluntly that the official fruit and tea drinks are basically made of concentrated fruit juice. "there has never been fresh fruit in Lucky's store." even lemon tea is lemon concentrated jam "," if you think about Lucky, you can't really put that much for you. "" how can Lucky have fresh fruit? fresh is not at this price. "

Picture from: Xiao Hong Shu

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!