The packaging bag was printed with inappropriate pictures and texts, and Mixue issued an apology!

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Recently, China Daily, Malaysia Oriental Daily and other media reported that Michelle Bingcheng, a tea and ice cream chain, publicly apologized for the use of garbage bags with inappropriate pictures in one of its branches.

Honey Ice City Malaysia Co., Ltd. posted a three-language announcement on Facebook on Sunday, which mentioned that one of its stores recently purchased a batch of garbage bags through the online platform and found improper pictures and text printed on the packaging of the garbage bags when they were received. and then aroused the attention and heated discussion of the local people.

After learning about the incident, the brand explained that the garbage bags purchased by the store were only used for garbage disposal and did not involve food production. The brand apologized for the misunderstandings and worries caused, and attached great importance to the incident, requiring the stores concerned to carry out the cleaning process (Sertu: Islamic standard cleaning method) to ensure that the cleanliness in the store was in full compliance with halal standards.

At the same time, the store concerned immediately stopped using and destroyed the garbage bags printed with inappropriate pictures and text, and re-examined the procurement process in the store at the request of the brand, so as to prevent similar situations from happening again.

As for whether the products sold by the local Islamic consumers in the offline stores of Honeyue Ice City meet the halal certification, the official statement said, "the raw materials for the products we sell in Malaysia come from suppliers with legal halal certification, and ensure that the stores strictly abide by the halal certification standards", indicating that local people can still rest assured to buy drinks sold in the stores.

The company once again apologized to Malaysian users for misunderstandings and concerns about the sale of drinks in stores, and thanked fans for their support and trust in the brand.

It is worth mentioning that neither the state media reports nor the apology letters posted by Honeysnow Ice City on Facebook have clarified what the inappropriate picture and text of Honeysnow Ice City caused public controversy. In a related post on the domestic social platform, some netizens revealed, "in fact, it is not an improper picture, it is an ordinary garbage bag, it is just a problem with the label of the garbage bag, and the label makes people wonder if it is halal." But the authenticity of the comment has not yet been determined.

After discovering the use of inappropriate garbage bags in stores, the brand's quick response attitude undoubtedly won the recognition of consumers, but some netizens were puzzled when they learned of the matter. "are garbage bags real?" , "Why can garbage bags offend others", "halal garbage bags, how to halal", "is the sky falling? garbage bags don't let go …" .

In the view of the onlookers, there is nothing wrong with brands respecting the food culture of local consumers, and they should indeed abide by the relevant regulations of the local market. But many people say bluntly that if, as stated in the official announcement of Snow and Ice City, the bags printed with inappropriate pictures and text are only used for garbage disposal and do not actually affect food production, consumers do not need to worry too much.

Picture from: network screenshot

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