Remove another house! Starbucks Tianhuan Zhenxuan Store is closed!

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

Recently, a series of netizens on social media have revealed that the Starbucks Zhenxuan store in Guangzhou Tianhuan Square may be withdrawn, although it is not clear when it will be closed, but a few days ago, some consumers have received an affirmative reply from employees, "maybe next month." the details are also waiting for notice. As soon as the news got out, it soon aroused heated discussion among consumers and fans.

It is understood that the Starbucks, which is rumored to be leaving, is a selected store built by the brand to celebrate the 15th anniversary of its entry into the South China market, and officially opened for business in November 2017.

In terms of opening time, this Starbucks Zhenxuan is not a particularly old store, but it successfully captured the favor of a large number of consumers when it opened with its elegant configuration, open interior space and modern decoration style. it is also known as "one of the most designed stores in Guangzhou".

Unlike the old stores that have been closed before, because most of them are located in the "declining business district" of the city, while the Zhenxuan store to be removed by Starbucks is located in Tianhuan Square in Guangzhou's Tianhe District, which is in the heart of the city. Surrounded by familiar big brands, it has also become a resting place for many local fans when they go crazy on weekends.

In the eyes of many true love fans, this Starbucks not only has a convenient location and exquisite design, but also has a particularly comfortable environment. Whether it is to order a cup of coffee to work and study quietly, or to go to take photos and sign in, it is a good choice. So the usual business is actually very good, almost always full, often can not even find a spare place after buying coffee, but now it is facing closing the shop. Naturally, it also aroused the regret of many fans and expressed their reluctance one after another.

But for other consumers who are familiar with the store, they are more confused than indulging in "memory killing". Why should Starbucks suddenly withdraw a store with such good business?

In this regard, some careful netizens mentioned that in many cases, the seemingly full scene does not represent the real consumption of the store. "for Starbucks, full seats have nothing to do with good business."

First of all, since the rent of this Starbucks Zhenxuan is naturally not low, and the whole environment of the store is open space, and at the same time has exquisite decoration, it is inevitable that some people will "only clock in but not spend" when they enter the store. Or order a cup of coffee to sit all day, which will lead to a lower turnover rate, and there will also be "real consumers being snatched".

Many people believe that although the current popularity of the selection store is not low, Starbucks definitely chose to shut down, most likely because it is difficult to maintain profitability after deducting the cost of various structures.

According to the snack generation on the 17th, it has been confirmed to Starbucks that the Zhenxuan store in Guangzhou Tianhuan Square will officially close its business in the near future, due to the adjustment of the business circle. " With regard to the withdrawal, Starbucks said that after the closure of the Tianhuan store, there are still more than 10 stores in the surrounding business district that can provide experience and services. Customers can walk to the corresponding store as soon as 3 minutes.

Picture from: screenshot of Xiao Hongshu

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!