4 times in January! Users question the "inside story" of the Overlord Tea Lady's lottery

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At present, when major tea brands launch new activities or new products on the shelves, fans are often encouraged to comment and forward the promotional content, and say that they will draw a certain number of users from the interactive accounts to give rewards such as free coupons.

Among them, the frequency of the overlord Tea Ji launching the lottery should be higher. Many users said that the overlord Tea Girl has both official accounts and regional operation numbers on the social platform, and these accounts launch a variety of lucky draw every month to attract fans to continue to follow the brand.

But recently, a netizen noticed that a lucky draw list recently released by the Chong Qing, the overlord of a certain platform, showed an ID that looked a little familiar. After checking by the netizen, the ID was selected four times in the official lottery within a period of time.

You know, as soon as the brand launches the lucky draw, there are mostly hundreds of accounts participating in the event, and it is inevitable that an account can become the lucky one among so many participants many times.

It is worth mentioning that the social platform has its own lucky draw function, but the draw of the overlord Tea Ji Chongqing does not use the system provided by the platform, but the operator "manually" selects the account. Therefore, the netizen could not help questioning the fairness of his raffle, "if there is no 30-day interval, is it just good luck? or are you on the inside?" .

After the post was released, it quickly attracted a large number of netizens' attention and discussion. Many people think that this is just a probabilistic event, and a lucky customer has been selected by the brand many times. However, after investigation, the "Internet detectives" pointed out that the account questioned by the poster also appeared on the winning list of the overlord Tea Ji official account.

In addition, some people have noticed that several lucky people have also been selected by the authorities many times, some of whom have won the lottery twice in five days. Based on the above, more and more people have doubts about this, speculating that the internal operators and activity rewards are actually "black boxes" behind these accounts with high winning rates, so they strongly demand a reasonable explanation from the authorities.

However, it was the owner of the winning account who was the first to clarify the matter. The person concerned claimed that he was not a member of the overlord Tea Ji staff, and posted a number of comments and clock-in photos of his participation in the event, saying that he won the prize by virtue of a very high participation rate and luck buff bonus, rather than the speculation of the public.

But this sincere explanation does not play a persuasive role, but aggravates the suspicion in the hearts of onlookers. "only the staff can remember the name of each activity clearly."... " , "who remembers the name of the event to write the annual report", "there is a feeling that there is no 320 silver here".

Many users said that although the brand held the lottery to attract fans to participate, and made use of public retweets to expand the scope of publicity, so that more people pay attention to the new products. However, since it is a lucky draw and the manual selection of winning accounts is adopted, the organizers should be fair and impartial and inform the participants of the selection criteria, rather than setting the awards to specific accounts.

However, although netizens have repeatedly questioned the fairness of the event, any official account of the King Tea King on the social media has not responded to the matter as of press time.

Picture from: Xiao Hong Shu

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