Jingdong takeout activity, is the Kudi worker who collapsed?!

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Speaking of the recently co-signed Top IP, it should be the extremely popular "Nezha 2". Recently, the joint cooperation between Cudy and it has been officially opened, and consumers can buy themed drinks in stores to get the surrounding areas, and they can also go to the store to redeem and write off all kinds of coupons they bought a week in advance.

As a result, the joint activities of the brand side are in full swing, attracting many users to go to stores to spend money. But yesterday, when many customers arrived at Kudi, they were surprised to find that the pick-up areas of some stores were surrounded by takeout riders in overalls.

When they broke through the siege and wanted to pick up their drinks, some people noticed that on the third day of the joint event, there were no materials around the store; they wanted to know the details with the clerk, but they couldn't stop the beaters turning around like a top in the bar.

The chaotic scene really puzzled the customers. In their view, in general, chain brands co-sign with popular IP, most of them will arrange enough people for stores to cope with the enthusiasm of consumers. But this is not the case with Cudy. Even though the small ticket machines in the store keep spitting out orders, there are only one or two busy employees behind the bar, so that they can't make a lot of drinks in a short time to meet the demand.

In this regard, some netizens explained for Kudi workers that yesterday, various stores not only had joint orders from fans, but also handled a large number of takeout orders from JD.com. It is understood that JD.com launched a very strong subsidy activity on his takeout platform yesterday, in which users can get a cup of take-out coffee for a few yuan, and some lucky people can even buy a cup of drink for more than 1 yuan.

Because of this, the surge in orders from many Kudi stores caught migrant workers by surprise, and they had to repeat the process of making drinks at the urging of riders. "two people made 200 orders in three hours. I didn't even eat the meal", "the coffee machine wants to smoke, really" and "ice".

But in the case of shortage of manpower, the production efficiency of the store is still difficult to meet the continuous demand, which leads to the sight that coffee workers are surrounded by takeout workers.

In addition, Kudi workers revealed that the takeout discount event was planned by JD.com, and Cudy, as the executive, did not expect a sudden explosion of orders in the store, resulting in rapid consumption of store perimeter, packaging supplies and so on. As a result, many excited customers who came to check and write off coupons returned empty-handed after waiting for an hour or two, greatly disappointed to send a bad review and complaint to the store.

Looking at the Kudi clerks "fighting alone," many guests spoke for them, "just one girl, too busy,"I feel like that clerk is about to collapse," and "We are downstairs, just one." two shop assistants are so busy that they wish they had three heads and six arms. A netizen said that he couldn't bear to watch it and helped the staff pack drinks in the store while waiting for the meal, and worked for more than half an hour.

In the view of netizens, chain brands should be fully prepared and equipped with sufficient staff to provide a good consumer experience for admiring fans if they want to cooperate with the hot IP and "take on this splendid wealth".

Picture from: Xiao Hong Shu

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