Gu Ming promotes American fruits and vegetables. Netizen: This is the first time I feel scary

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Since the beginning of March, Gu Ming has successively launched a number of new fruit and vegetable tea products, and has quickly become the sales TOP1 of stores in many places across the country. After the lightweight fruit and vegetable bottles and vitamin A fruit and vegetable bottles, the R & D Department continues to work on the "healthy" racetrack. Recently, another hot element has been incorporated into the fruit and vegetable juice-Italian concentration, launching a new product, lightweight * American fruit and vegetable style, in an attempt to attract a wave of coffee lovers.

According to officials, the new product is a combination of freshly squeezed fruit and vegetable juice and espresso. The fruit and vegetable juice contains kale, a "super plant", as well as raw materials such as apples, yellow lemons and pineapples. The multiple fruits and vegetables create a fresh and greasy natural flavor, and they are all squeezed into juice at the store that day, and the final coffee liquid added to the drink adds a sense of hierarchy.

In order to further create a green and healthy setting, Gu Ming declared that "a cup is rich in dietary fiber, vitamin C, carotene and other nutrients". At the same time, it also played the slogan of "refreshing and lighter". Let the new American style of fruits and vegetables revolve around the word "fresh", which not only successfully caught the attention of fruit and vegetable lovers, but also attracted the attention of a large number of coffee players.

At the time of the launch of the new product, many netizens are optimistic about it. After all, fruit and vegetable juice is delicious, and everyone has a high acceptance of coffee, so the taste of mutual matching should not be too bad, so the first time to place an order to taste fresh, and then went straight to the social platform to express their feelings. But as the saying goes, he is fond of curiosity and loses nine out of ten bets. To everyone's surprise, the American style of Gu Ming not only looks less photogenic, but also makes it difficult for many consumers to accept the taste.

As the American style of this cup of fruits and vegetables uses kale as the dominant element, it is a refreshing and bright leaf green before adding the coffee liquid, and you can see a beautiful picture of the juice in the upper layer and the lower layer of the coffee just when it is concentrated. But once it is well stirred, the drink that looks natural and healthy will immediately be dyed into a new hue that is slightly "dark".

The longer it is placed, the juice will oxidize and precipitate and a dark yellow will be superimposed on it, making the color of the whole cup of coffee more "disastrous". Through the direct photos shared by netizens, Gu Ming's cup of fruits and vegetables looks a bit unappetizing to the naked eye.

With regard to the taste of the drink, many consumers even call it "weird" after drinking it. Fruit and vegetable juice combines the sweet and sour taste of fruit and the raw astringency of vegetables, while coffee tastes bitter and sour, so it adds up to a new complex taste. It may be hard for us to imagine what it tastes like at 01:30 without a taste, but various abstract and vivid descriptions on social platforms may give you an immersive experience:

"A bitter and astringent taste of forage", "there is a feeling of drinking a mouthful of herbs", "is this a traditional Chinese medicine made by Gu Ming?" , "A new type of sauerkraut cold soup", "very much like pig grass juice", "crushing vegetables with lemon in a stone mortar, adding some aged coffee liquid to pour directly into the mouth", "comparable to Huoxiang Zhengqi".

Tea health rolls have been going on for nearly two years, and the brand's R & D department has gone from digging niche fruits to handling exotic vegetables to matching a variety of cross-border ingredients, but not many have been left on the permanent menu. Judging from everyone's feedback on the American style of Gu Ming, although the R & D department has selected two equally popular elements for innovation, it still has to work hard to achieve a good integration effect.

Picture from: screenshot of Xiao Hongshu

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