Happy tea yak milk Chaamo "hit the" golden cereal?!

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Recently, Xi Tea has been announced on various platforms and stores across the country will be put on the shelves of yak milk with strong Xizang characteristics for a limited time. New users may be unfamiliar with this new product with a special name, but for old fans, their first reaction to the news is "finally arrived".

It is understood that yak milk Cha'an Mo is a special drink launched by Xi Tea in Xizang area in September last year, but due to the low output of its main raw material yak milk, difficult transportation and other factors, the product can only be sold in Xizang area after it is put on shelves. As a result, it has become a characteristic drink in local stores, attracting tourists from far away to the snow-capped mountains to sign in.

It never occurred to me that this cup of yak milk, which can only be drunk on the Xizang plateau, broke through regional restrictions and appeared in stores across the country. Fans were surprised, but their curiosity about the drink was also aroused. They have issued orders to try this time-limited "Tibetan milk tea".

From the first wave of consumer feedback on the social platform, the combination of yak milk with Tibetan characteristics and tea-loving classic purples tea does have some unique taste, and it is not difficult to be accepted by the majority of consumers. Some people admitted that their taste buds had been captured by them after trying, and could not help selling Amway to people around them, urging them to buy beverages before they took them off the shelves.

However, some consumers posted their sellers' shows after receiving takeout and reported that the drinks they received did not exactly match the official propaganda, making fun of it as a cup of golden cereal brewed with water, which made people lose their appetite.

According to the official introduction, this "Tibetan sweet tea" in addition to yak milk, but also added the characteristics of highland barley base material and sprinkled with highland barley egg crisp cheese milk lid, in order to enhance the taste of the drink. However, takeout users said that because the top milk lid was not sub-packed and added directly to the liquid surface when the store was produced, when they received the drink, either the top milk lid melted and the souffle was completely soaked in milk tea, or all the decorative fragments were stuck on the cup lid, leaving only snow-white cloud tops when opened.

Interestingly, apart from the fact that it looks similar to porridge, many netizens said bluntly after trying that after the milk lid disappeared, the taste of the softened crispy crumbs collided with milk tea also resembled the taste of golden cereal in childhood memories, which disappointed some customers who were full of expectations.

In the impression of users, such milk-capped drinks are basically offered on the official Mini Program, allowing guests to choose whether to pack separately or not. But in the yak milk Chaammo purchase interface, the brand does not give the corresponding option, so that customers with demand can only express their needs through order notes, and this requirement may not be met by the shop assistant.

Although the beverage will inevitably be "disfigured" in the process of distribution, users believe that Xicha does not provide the new product with the packing mode of milk cover, which not only makes it look bad, but also affects the taste of the drink and the experience of consumers.

Xu was concerned about the feedback from customers on the new "hit money" golden oatmeal. On the afternoon after the product was put on the shelves, Xi Cha workers revealed that they had received a temporary notice from the headquarters. Yak milk Qiaanmo hot drink takeout default milk cover sub-package, cold drink money is required to note whether it is sub-packed or not.

Picture from: Xiao Hong Shu

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