Lucky co-branded stickers cannot be delivered. Shop assistant: Difficult!

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Yesterday, on the occasion of the 4th anniversary of the raw coconut latte, Lucky chose to work with talk show actor Fu Hang to release a promotional video while launching a new product, Frozen Raw Coconut Latte, which can be purchased in a single cup to get a joint sticker.

Combined with official disclosures and online feedback from various netizens, Ruixing's new product is actually adding coconut green jelly to the original classic formula to make it a cup of "suckable" coffee, so it tastes the same as the old coconut latte, except to add a little slippery taste and not much surprise.

In addition, considering that coconut green jelly can be easily dissolved in coffee at high temperature, the new product only supports the production of cold drinks, but as even South China F3 is in single digits these days, lucky this cup of ice coffee has also dispelled the desire of some people who are afraid of cold to place orders, and the response is not as expected.

As the surrounding parties all know, Lucky's past co-names always seem to be able to accurately step on people's preferences, whether it is actors, stars or cartoon characters, or popular games, as long as there is a corresponding image around the gift, it will certainly attract fans to rush to buy and place orders, although all kinds of cup covers, paper bags, stickers and small items have a collection threshold, but because the popularity is high in a few days after the launch, it will soon be emptied. And in those large stores with high flow of people, it is even more difficult to find.

However, in this round of joint signatures, the Fu Hang real-life image sticker given by Ruixing along with the coffee was returned by a large number of customers on the spot because of "not knowing", "not looking good" and "not knowing where to post it", and even became an unsalable product in the store.

It is understood that Lucky's partner Fu Hang is a talk show actor who was well known in the circle for winning the annual championship in the variety show "King of Comedy monologue season" six months ago. Its unique and exaggerated "passion performance" is the most impressive place. In this peripheral sticker, Ruixing also intends to make the iconic style of Fu Hang into a meaningless meme and print it out.

However, judging from the surrounding response, the champion does not have many fans, and because he follows a comedy route, it is difficult to compete with Lucky's past partners in terms of popularity and famousness. then the sticker with his head photo is naturally not as popular as it used to be. (perhaps I had already guessed this situation and thought of "coconut, who uses Fu Hang as a sticker" when making emoji bags, making fun of myself very well. )

For those who don't usually pay attention to the talk show circle, the name Fu Hang has never been heard of before, so the sticker is completely a "stranger". Sure enough, yesterday, someone immediately asked the shop assistant "who is he" after getting the sticker. Unexpectedly, Rui Xing's own beater was equally confused and looked at the frozen raw coconut latte that had just been made in front of her. Suddenly he said to the customer, "maybe it's the founder of the raw coconut latte."

As a passer-by audience, many netizens admitted that they did not mean to offend, but it was really useless to receive such an abstract sticker, and it also had the image of others on it, so it would be very disrespectful to throw it directly into the trash can, so they had to give it back to Lucky's clerk on the spot, and maybe leave it to the fans who really needed it.

However, with more and more people "refusing to accept", the workers also found it difficult to give out the stickers on hand, but in order to run out of stock quickly, they had to find another way.

In the face of unsalable stickers, some people either shove them into the bag, others simply clip it in as conspicuous place as possible, while others simply put out a stack of their own.

Picture from: network screenshot

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