Finish your "Intracranial Disco"? New tea products become special drinks for insomnia?!

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Yesterday, the wedding tea official announced the introduction of Xinying Red Cheese Nuo. According to the official introduction, the new product uses Yingde black tea produced in Qingyuan, Guangdong as the tea base, paired with the freshly made cheese glutinous glutinous rice made by the shop assistant and the fragrant Zhizhi Yunding, giving drinkers a rich milk tea experience.

Prior to this, Xicha had launched a Longjing Cheese Nuoluo with a similar production method and a different tea base. It was widely praised by fans, so that after the product was sold out, some people still remembered it, and posted posts from time to time asking if the official would let it return.

Based on the good feedback from Longjing Cheese Nuo,"Nuo enthusiasts" were aroused their curiosity after the official release of the news of the same series of new products. In addition, on the first day of the product's launch, the brand launched a limited-time buy one get one free discount, so a large number of long-awaited users placed orders and tried, took photos and checked in, and shared their "post-drinking feelings" with their fellow friends on social platforms.

However, starting from late midnight last night, many users who had drunk new Xi Tea products gradually felt that something was wrong. By two or three o'clock in the morning, they were tossing and turning in bed, unable to fall asleep. Some people posted on social media asking if they had similar feelings. Unexpectedly, a large group of "new product victims" who could not sleep were gathered.

"It's past two o'clock in the middle of the night and I'm still dancing in my brain.""My friend and I didn't fall asleep until three o'clock!! "," I drank less than half of the milk tea yesterday afternoon until I fell asleep at three o'clock in the morning "," I drank it at two o'clock in the afternoon and I drank it straight through..." In addition to forcing the early-to-bed party to be night owls, some users reported that after drinking the new product, they felt uncomfortable such as nausea and rapid heartbeat."I felt dizzy, my heart kept beating and my appetite was uncomfortable."

The overly obvious refreshing effect naturally aroused complaints from many users, and the "feeling after drinking the new product" also changed from the original praise to "Be careful and you will not be able to sleep."

At the same time, some people noticed that the Yinghong Cheese Nuo on the shelves this time did not have the "caffeine traffic light" logo added like other products. Clicking on the official product formula table did not show the calories and caffeine content of the drink, etc. related information.

Since Xi Tea introduced caffeine grading last year, the brand convenience has marked drinks on sale and new products that are on shelves from time to time with red lights, yellow lights and green lights according to their caffeine content, and has given detailed beverage ingredient instructions to help consumers understand the product clearly and intuitively and make their own choices.

What is puzzling is that this new product lacks drinking reminders and product descriptions that are important to some users. In this regard, the official customer service explained that the calories, caffeine and other data of the tea are being sent for inspection, and there is no exact result yet, so there is no traffic light sign on the ordering interface, and said that relevant instructions will be updated after receiving the inspection results.

When the "victims" who were "stabbed" by the new product and had difficulty sleeping, most of them felt that the brand's approach was slightly inappropriate. They said that since Xi Tea has released a new product, the drink should be sent for inspection in advance and a drinking reminder should be marked on the ordering interface, so as to prevent some consumers from unknowingly drinking milk tea that is not suitable for their physique, causing them to be unable to fall asleep and forced to watch the sun rise once.

Picture from: Xiaohongshu

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