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The smoothie machine exploded?! Gu Ming co-branded "driving crazy" migrant workers!

Published: 2026-04-06 Author:

Last Updated: 2026/04/06, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Today, Gu Ming launched a joint cooperation with the game "Collapse: Star Dome Railway". The event is limited to drinks and various themed surrounding areas. It is reported that the brand's cooperation partner,"Collapse: Star Dome Railway", is a risky strategy developed by Mihayou Company

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Today, Guming launched a joint cooperation with the game "Collapse: Star Dome Railway", which limits drinks and various themed perimeters.

It is reported that the brand's cooperation partner,"Collapse: Star Dome Railway", is an adventure strategy game developed by Miha Tour Company. Since the full-platform public beta in 2023, it has gained a lot of games with its exquisite game screens, ups and downs in plots, etc. Loved by a large number of game players. Therefore, after Gu Mingguan announced his cooperation with him, many netizens continued to pay attention to relevant trends.

After the event officially started, the enthusiasm of the majority of netizens for participation directly put the topic #Gu Ming Queue #on the top search list. Many consumers said that they flocked to the official Mini programs after the update, thinking of rushing to snap up the limited products of the event. Unexpectedly, as soon as they opened the order interface, they saw a prompt saying "The number of people queuing up ahead exceeds 1.2 million," shouting that they were surprised by the grand occasion of the event.

Those who also did not imagine this scene were the migrant workers in Guming. Judging from the on-site photos taken by passers-by, takeout riders, etc., dozens or even hundreds of restricted drink cups are piled on the countertops of many stores. Once the labels spat out by the printer are hung up, they become an oppressive curtain for the shop assistants.

Seeing the steady stream of orders and receipts, all the workers couldn't help but shout,"I can't finish it! It's impossible to finish it." Many people said that in order to better cope with the peak of explosive orders on the first day of the event, stores arranged more people than usual.

Unexpectedly, the division of labor between four or five people was unable to withstand consumers 'enthusiasm for purchasing. Many people were so busy that they didn't even have time to drink water. However, in the midst of chaos, many stores "leak rain every night", and the smoothie machines that have been working on the bar are turning and emitting white smoke, and some even explode on the spot!

Guming employees said that the two limited drinks "Apple Golden Pineapple" and "Super A Cheese Grape" jointly launched this time are smoothie fruit teas made from fresh fruits. Therefore, once the ice maker in the store continues to operate and emits an unpleasant burnt smell, the store's order making progress will be slowed down due to the inability of "diligent and old employees."

In order to cope with such emergencies, experienced stores are equipped with multiple smoothies machines in advance, and immediately replace them with another one and continue working as soon as they discover equipment problems. However, stores without multiple machines can only explain to customers waiting to pick up their meals while looking for the nearby store or running to the next door to the book to cook fairy grass, lucky luck, etc., and borrow a juicer from someone for emergency response.

In this regard, some event participants pointed out that the reason why Gu Ming's joint venture would pour in a large number of orders in a short period of time is actually related to the event mechanism. After the news of the joint brand leaked out, some players calculated that if they wanted to collect a full set of joint brands, they needed to purchase at least 15 cups of designated drinks. Therefore, when the surrounding parties place an order, they may start with 4 or 5 cups, while some customers place an order at a time of more than a dozen cups, putting great production pressure on the store.

Netizens who have experienced many co-branded activities believe that if Gu Ming refers to the practices of its peers, sells drinks separately from surrounding areas, and launches cup storage services, it may reduce the burden on shop assistants and give participants a good event experience.

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