There was a lot of cursing! Out of stock around Guming has angered fans!

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

In the past few days, Gu Ming has launched a joint event with the popular game "Collapse: Star Dome Railway". The craze to grab surrounding areas once put the brand on the top of the hot search list. However, due to the serious shortage of linked products, many problems have also been exposed., which has triggered heated discussions among fans.

It is understood that Gu Ming's joint event will launch two limited drinks with the theme of the game characters "Blade" and "Kafka." Customers can purchase the designated package and receive NFC chip badges, acrylic badges, transparent cards, etc. High-value surroundings. Among them, the badge is designed to play the character's voice by touching the mobile phone, accurately hitting the players 'preferences and becoming the core driving force of this round of explosive orders.

But when countless game fans, with their love for the two characters, opened Gu Ming's official Weixin Mini Programs on time at 10 a.m. on April 18, what attracted their attention was not milk tea or surrounding areas, but a string of queuing numbers that only increased but not decreased-"The number of people waiting ahead exceeds 1 million,""1.07 million," 1.2 million "...

For a while, social media was full of screenshots complaining that Gu Ming's ordering page failed to load or that the number of people queuing exceeded one million. According to feedback from fans from all walks of life, the system showed that the highest number of simultaneous online users even exceeded 1.21 million. Mini programs also crashed due to excessive instantaneous traffic. After many orders were forcibly withdrawn due to system delays, they still had to be queued again, making users shout "speechless."

Although Guming officials made an urgent response after problems occurred with the event, saying that it had urgently expanded its capacity and could normally order to participate in the event, this response failed to quell the dissatisfaction of users.

What everyone never expected was that there was a long online line that could not be entered at all, but news that "the joint package has been sold out" came from offline stores in many cities on the other side, especially those limited access areas, which can be said to disappear at the speed of light. Some players said that they had been queuing for several hours, but they didn't expect to be told by the clerk that they were out of stock when they went to collect it at noon, causing their blood pressure to soar in situ.

Although Gu Ming announced that the stock volume of the joint venture was "the largest in history," more than half of the 4700 participating stores across the country on the first day of the event showed that they were sold out within three hours of launch, and many southern cities even appeared."Clear the situation immediately after opening". Due to insufficient stocks, some stores unilaterally cancelled orders due to shortage of surrounding areas, resulting in the embarrassing situation of "drinking milk tea, but not the surrounding areas."

At the same time, many fans also searched on second-hand platforms and found that the linkage surrounding areas where all major stores in Guming showed shortages actually appeared on the product column in the form of a new complete set, with a price tag of 80 to 298 yuan.

As posts calling for official replenishment surged in recent days, on April 20, the entry #Guming Request Replenishment #put the brand on a hot search on Weibo again. The issue about the shortage of the joint package once again triggered widespread complaints from netizens.

Although Gu Ming claimed to have prepared inventory that "far exceeds daily life", everyone found that compared with previous similar joint activities, such as "Love and Deep Space", the stock volume of "Love and Deep Space" is 3.5 times that of this round of joint ventures. Obviously, the brand side This time it is underestimating the consumption power of "Broken Iron" players. Many netizens pointed out that Gu Ming's market research and inventory before the event were seriously insufficient, which led to such a chaotic situation after listing.

What makes players even more puzzled is that after a wave of "shortages", they thought that Gu Ming merchants would take advantage of the iron while it was hot to add materials urgently, but they didn't expect to be told after asking that many stores had no plans to replenish them in the future. plan.

In this regard, some stores revealed that the first wave of products were standard for the company. Due to the small stock volume, they were sold out early. Subsequent replenishment was required, and franchisees would have to pay for the purchase themselves. For this kind of unprofitable bill, most merchants obviously do not want to bear it, so in order to further cause controversy, they will directly remove relevant links with surrounding areas from the system and "force" shorten the period of this round of linkage.

For game fans, if the surrounding packages are gone, it means that the linkage is over. For Gu Ming, although this joint venture has gained a lot of traffic, it has also lost reputation due to various shortcomings.

Picture from: Internet screenshot

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