"American" changed to "Mexican", coffee shops changed their names to protest Trump!

▲

click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

After Canadian cafes changed the "Americano" on their menus to "Canadiano", many coffee shop owners in Mexico have recently begun to rename this classic coffee.

According to several overseas media reports, in the context of increasingly tense relations between the United States and Mexico, a seemingly strange but far-reaching "coffee renaming operation" has been quietly launched among the Mexican people. More and more coffee shops are changing the name of "American coffee" on the menu to "Café Mexicano" to express their dissatisfaction with U.S. policies. This move has also attracted more and more attention.

From the outside world's perspective, from U.S. President Trump's resumption of the "Remain in Mexico" immigration policy, to threats to impose additional tariffs, to unilaterally renaming the "Gulf of Mexico" to the "Gulf of America," this trend of "renaming American coffee" has also become a collective response of the Mexican people to a series of tough policies in the United States.

According to CNN, Scarlett Lindeman, founder of Café Cicatriz, a well-known coffee shop in Mexico City, publicly supported the name change movement. She said: "Language itself contains power. If my employees want to change Americano to Mexicano, then I will respect this choice. "And this statement has also received responses from many industry insiders.

Since early April, this wave of renaming "Mexican coffee" has spread from Mexico City to major cities such as Monterrey and Guadalajara. On social media, the hashtag #MexicanoNotAmericano has also been widely spread with the participation of netizens. Many consumers also specifically look for shops that provide "Mexican coffee" and only need to check in for support.

When searching for topics, I found that a coffee shop in Mexico recently stated in a promotional video that they "no longer have American coffee." Clicking on the video, you can see that the barista had erased the American "AMER" letters on the blackboard. After wiping off the letters, he immediately wrote "MEX" with the text "American coffee has been renamed Inky Coffee."

Many advocates pointed out that this trend of name changes reflects people's disappointment with the recent U.S. policy against illegal immigrants, and the renaming of daily coffee drinks has become a silent but powerful way of expression.

Just like the previous "American name change movement" launched by cafes across Canada, for the people of these two countries, whether it is Café Mexicano or Canadiano, the name of a cup of coffee is no longer just a code name for taste or recipe, but also a manifestation of values and an expression of their attempt to redefine their self-identity and respond to international relations. Today's Mexicans believe that this cup of coffee is not only about the taste, but also about the attitude.

Disclaimer: Some pictures in this article come from the Internet, and some content on the website, such as pictures, will respect the copyright of the original work and indicate the source. However, due to the huge quantity, there will be some pictures and texts that have not been marked in time. Please forgive me. If the original author has any disputes, he can contact the website to handle them. Once verified, we will correct them immediately. The "Coffee Factory" will organize and edit them. Please indicate if the copyright is infringed, please inform us to delete them. Thank you ~!