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The joint venture ended and the Guming Campus Store was closed?!

Published: 2026-04-06 Author:

Last Updated: 2026/04/06, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, a post on social platforms titled "The first Gu Ming to be closed by the collapse of iron" attracted the attention and discussion of many netizens. According to the poster, the empty Gu Ming store in the photo is opened in the canteen of a school, and is popular among the brands and tourists.

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, a post on social platforms titled "The first Gu Ming company to go bankrupt due to the collapse of iron" attracted the attention and discussion of many netizens. According to the poster, the empty Guming store in the photo was opened in the canteen of a school. It was still open during the joint event between the brand and the game "Collapse: Star Dome Railway". He also went to the store to buy a joint drink.

Surprisingly, just after the joint venture came to an end, the poster passed by again and found that all the machinery, equipment, advertising, etc. in the store had disappeared overnight. The entire store was completely clean, leaving only the store's lights that had not yet been removed.

This unexpected situation really surprised the poster. Thinking of the recent popular joint event for Gu Ming, he couldn't help but tease the store as "the first Gu Ming company to go bankrupt due to the collapse of the iron."

Unexpectedly, after the post was released, many onlookers were attracted to them and expressed their opinions in the comment area. In their view, Guming has gained a lot of popularity in recent times due to joint activities, and business in stores in various places has been too hot, with supply of products in short supply and shortage of manpower in stores.

Therefore, they speculated that perhaps the store owner brought the machinery, equipment, materials, employees, etc. in the store to other nearby stores with high orders for support."They are usually transferred to other stores, which may not be really lastday","It may be the same The boss moved things to other stores," and thought that the "overnight closure" that the poster joked was inappropriate.

However, after triggering public heated discussions, the poster re-edited the text and gave a specific explanation of the reasons for the closure of the Guming Campus Store, saying that the store was closing during the joint event period."This was just a coincidence at the time," explaining his own "original intention is not to say that linkage is the direct cause of the bankruptcy. The direct cause of the bankruptcy is not renewed or the store loses money."

At the same time, students at the school where the store is located also spoke and confirmed that the ancient tea was not temporarily closed. Someone posted screenshots of the discussion on the campus website, saying that the store may have been unable to continue operating due to financial disputes, so it ran away overnight a few days ago and disappeared directly from the official Mini programs.

However, although they knew that the popular co-branding event was not the trigger for the closure of Guming Campus Store, some netizens still felt a little confused. The sales of tea and beverage stores surged after co-branding with popular IPs, and they should have made a lot of money during the event period. However, in fact,"our school's Gu Ming also went bankrupt after co-branding with an IP" and "I also have a family here." After co-branding with Deep Space, it closed down."

Regarding the confusion of the onlookers, some tea beverage practitioners said that these joint activities that attracted the attention of consumers only brought temporary orders to the store. Business may seem to be booming, but in fact,"the more orders, the more losses will be made." It is not necessarily as consumers think,"more orders will make more money." Therefore, once the event ends and the popularity fades, tea shops with poor business conditions will only return to their original point and close their stores for various practical reasons.

Picture from: Xiaohongshu

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