The more you change, the more weird it becomes? Ruixing Orange C American "Big Change"

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Old fans all know that Luckin has two leading products with sales exceeding 100 million yuan. One is raw coconut latte and the other is orange C American. If the former allows Luckin to establish its position as dairy coffee in the circle, then the latter It is the way the brand has truly stepped into the fruit coffee track.

Although the R & D team continues to introduce new products day by day, to this day, Orange C American can still occupy the front row of Lucky's hot sales list with its high order rate.

From the perspective of the product itself, orange juice comes with the sweet and sour aroma of fruit. When combined with black coffee, it not only brings out a refreshing taste, but also enriches the level, but also weakens the bitter taste of espresso. For coffee users, it will be more friendly, and Orange C American style has thus transformed from a "niche item" to today's "hot traffic model."

But recently, more and more iron powder have discovered that Ruixing's Orange C American style suddenly has a lot of pulp particles floating in the drink. In addition to the "turbid" that makes the entire cup of coffee visible to the naked eye, the taste is no longer refreshing. So everyone wondered whether Ruixing had changed the formula.

Through everyone's shooting perspective, the appearance of the Orange C recently produced by Lucky has indeed "changed" as netizens said. You should know that in the past, this cup of coffee would be made with a transparent orange base, and the top layer was dark brown coffee liquor. Even after stirring with a straw, the drink was still relatively clear.

However, the new version of Orange C obviously has a lot more "granular" ingredients, and the bottom of the cup is strands of orange meat. After stirring well with coffee, the color immediately becomes dull. Some friends ordered a hot drink and were directly scared by the pulp floating on the surface the moment they lifted the lid, thinking that the clerk had done something wrong.

In addition to its appearance unlike the past, the new version of Orange C American also has obvious differences in taste. Many old fans believe that the previous Orange C was clear, sweet and sour on the entrance, with moderate fruit aroma, which made people enjoy drinking it; but now the version with pulp in their hands has a very obvious foreign body feeling when drinking, and sometimes even the straw is directly "stuck", and the taste of orange juice is also slightly sour, and it is a little bitter after adding coffee. The taste can be said to be completely different from the "white moonlight" in the impression.

"My mouth has changed, or Orange C has changed","Orange C girl is really broken","The sky has fallen, and Ruixing Orange C has changed its American formula","Rui! Why did you secretly change orange juice behind my back?"," Why did Orange C change to fruit oranges?"," Lucky, no, let's take Orange C off the shelves?"New fruit grains were added. It really tastes bad. It's sour and astringent","Orange C didn't precipitate before, but today there is a lot of sediment in this cup"...

As the number of feedback posts increased, several migrant workers finally couldn't help but stand up and explain in the past few days. Now the raw materials used by Lucky to make Orange C American have been replaced with frozen orange pulp. The ingredient list is much cleaner than before, and the nfc content is also higher. It can be understood that the drink has become healthier. However, because it contains pulp, it is normal for the coffee to appear slightly astringent.

Regarding this explanation, Orange C fans surprisingly unanimously stated that they "will not pay." After all, in everyone's opinion, they have been buying back this item because it tastes good. Therefore, compared with such terms as "clean ingredients" and "healthy", the taste of coffee is the key. Nowadays, the taste has changed greatly due to the replacement of raw materials. Orange C is no longer the Orange C in memory, so in order to drink back the "white moonlight" we first saw, we still hope that the brand can be replaced as soon as possible.

Picture from: Screenshot of Xiaohongshu

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