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Dazzled! Mixue Ice City Vision Chart Can't you see clearly?!

Published: 2026-08-25 Author:

Last Updated: 2026/08/25, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Recently, a post about the new surroundings of Mixue Ice City triggered heated discussions among netizens on social media. It is reported that when the poster was buying the brand's newly launched blueberry fruit tea at a nearby Mixue Ice City store, he got a long piece of tea with Xu Cheng printed on it.

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

Recently, a post about the new surroundings of Mixue Ice City sparked heated discussions among netizens on social media.

It is reported that when the poster was buying the brand's newly launched blueberry fruit tea at a nearby Mixue Ice City store, he got a long poster with many Snow King portraits on it from the clerk. The customer said that he thought it was a sticker at first, but after looking carefully, he realized that it turned out to be an eye chart.

The unexpected surroundings surprised customers, and after posting it online, it quickly attracted many fans to watch. In the public's impression, most of the surrounding areas of chain brands are stickers, badges, refrigerator stickers, mugs, etc. These surrounding areas are not only practical and aesthetic, but also cater to the current trend of young people and can attract consumers to buy and return pearls.

However, the surrounding areas launched by Mixue Ice City often surprise netizens. For example, the plastic washbasin that attracted fans to compete for it last year, and the paper airplane that made big friends and children fly on it not long ago. Every time it is launched, users are deeply surprised and breaks their impression of the surrounding areas of the tea brand, and they say that Mixue's surrounding areas are too down-to-earth.

This time's eye chart is once again eye-popping. It can be seen from the photos on the Internet that on the eye chart sent by Mixue Ice City, the head of the Snow King turning in different directions replaces the regular "E" logo. When you look up,"It's all Snow Kings."

In the eyes of fans, such an eye chart seems to have a kind of magical nature, making people feel very interesting when looking at it, and arousing the idea of keeping it in their pockets. Many people learned that there is such a copy. The surrounding people specially went to the store to collect it, and when they took it home, they couldn't wait to post it on the wall to test their strength, joking that "everywhere you point to it is called Snow King."

Although it was funny, some users questioned the vision chart sent by Mixue Ice City this time. It is understood that commonly used eye charts include the guaranteed logarithmic eye chart and the international standard eye chart. Certain standards must be followed to make such tools. There is also standard usage when using an eye chart. The subject should stand at a certain distance for vision testing.

However, some people who received the eye chart noticed when using it that the white avatar on the poster was highly similar when viewed from a distance, and they could only accurately identify it through the pointing of the small carrot nose. After trying, many people pointed out that if they wanted to exercise their eyesight, they would find that "you can't distinguish one" and "people with vision of 5.0 have to look carefully at the direction." They believed that the chart might not be suitable for testing.

In response, a netizen posted a line of inconspicuous small words printed in the lower right corner of the poster,"For entertainment only, it does not have medical testing functions." He believed that Mixue Ice City used the eye chart as a gift from the blueberry series of tea drinks. It was just to echo the slogan "Blueberries are good for the eyes, drink more" and attract users 'attention.

From this point of view, if the Snow King Eye Chart in Mixue Ice City is just a peripheral area for fans to play with, its practicality may be negligible.

Picture from: Xiaohongshu

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