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Squeeze the sky! The headquarters of Mixue Ice City was "captured" by tourists!

Published: 2026-04-06 Author:

Last Updated: 2026/04/06, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop During the May Day holiday, all parts of the country were filled with the scene of "everyone, everyone, I, everyone". It seems that no matter which popular attraction you are in, all you look up and see are tourists taking photos and checking in. Interestingly, tourists who visited Henan recently found that in addition to

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click on the attention| Daily Boutique Coffee Culture Magazine Coffee Workshop

During the May Day holiday, there was a scene of "everyone, everyone, I, everyone" across the country. It seems that no matter which popular attraction you are in, all you look up and see are tourists taking photos and checking in.

Interestingly, tourists who have recently visited Henan have found that in addition to the famous local attractions, the Mixue Ice City headquarters in Zhengzhou has also become a new check-in place for many people. The flagship store has been outside the gate for three consecutive days. Long queues.

It is understood that most of the drinks, ice cream, etc. sold at the headquarters of Mixue Ice City are flagship limited products that are not available in regular stores, but the prices are similar to those of ordinary stores, so they are inexpensive and affordable. At the same time, consumers can choose their favorite products such as Snow King Cultural Creation, snacks and other products, and visit the areas open to the public by the brand.

So in order to experience the hometown of Snow King, the "top seller in the milk tea industry", at the beginning of the holiday, many foreign tourists who came here to visit the headquarters of Mixue Ice City, not far away, as the first stop of their trip to Henan as soon as they walked out of Zhengzhou East Railway Station. Go to the scene early to take photos and check in. For convenience, some tourists directly place their luggage on one side of the entrance of the first floor of the headquarters, forming a unique scenery.

Judging from the on-site photos shared by netizens, expectant fans lined up outside the gate of Mixue Ice City that could not be seen at a glance. During the business period, almost all the first and second floors of the store are "occupied" by tourists. The pick-up area and front of the checkout counter are surrounded by three floors inside and outside the store, as if they are submerged by a crowd of people as soon as they enter the store.

"There were really 100 million people attacking Mixue Ice City on May Day","I left the high-speed railway station and went straight to Mixue Ice City, and I saw everyone from afar.""Good news: we came to Mixue Headquarters. Bad news: There are so many people, they are lined up on the road.""There are so many people, and they are lined up for two hours."

The rare occasion made many netizens lament that Mixue Ice City is "really too national." There are countless fans who come for the Snow King. But at the same time, some customers who specially rushed to the headquarters to try to limit the products reported that they had been queuing for several hours despite the high temperature and scorching sun, but when they arrived at the ordering area, they were told by the clerk that many drinks and ice cream had been sold out., unable to buy it.

In addition, some customers said that perhaps there was too much traffic and the staff's limited efficiency in processing orders, so whether they were picking up drinks ordered by the Mini programs or picking up products and going to the checkout counter to settle, they would have to wait at least an hour or two for their turn.

In this regard, some netizens believe that perhaps the consumption enthusiasm of foreign tourists exceeded the brand's expectations, so they did not reserve enough materials and arrange sufficient manpower before the start of the holiday to cope with this wave of tourists who came to check in, resulting in the past few days. Many expectant tourists were either persuaded to quit by a long line of more than ten meters at the store entrance from morning to night, or were disappointed because they could not purchase their favorite products.

Picture from: Xiaohongshu

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